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ABOUT STEVE HOWARD
Steve Howard is a nationally known speaker and writer. He is founder of The ACT Group, Inc., a training and consulting firm based in Phoenix, Arizona. The unique perspective he brings to his readers, audiences and clients comes from his diverse background. His marketing and sales responsibilities have included distributing psychological warfare leaflets from a low flying airplane in Vietnam, establishing a new statewide territory for a national service organization, and designing effective sales and marketing programs for his clients on limited budgets.
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Boomer Selling
Your greatest opportunity to reach financial freedom in any economy is by selling more high-margin products and services to people who can afford them. One group of buyers controls over half of all discretionary spending, holds 70% of the wealth and has a growing need to improve their lives with your premium solutions. We are called Baby Boomers -- the wealthiest, toughest and most complex generation ever. While many great books explain how to market to Baby Boomers, Boomer Selling is the first to fully reveal how to sell to Boomers: Climb inside the mind of the most important group of consumers in history. Discover how to make Boomers your greatest source of profit, repeat business and pre-sold referrals. Learn a common sense sales process that will make your job easier, less stressful and a whole lot of fun! Let Boomer Selling be your guidebook to financial freedom!
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MEDIA CONTACT
Marsha Friedman, 727-443-7115
mfriedman@emsincorporated.com
WEBSITE
www.boomerselling.com
TRADE AVAILABILITY
Ingram, Baker & Taylor, or
Greenleaf Book Group
orders@greenleafbookgroup.com
1-800-932-5420
Boomer Selling
Steve Howard
978-0-9821911-0-1
US $15.95
Paperback
5.5 × 8.5
208 pages
June 2009
Business / Sales
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