Podesta, Connie
Connie Podesta
An organizational therapist and expert in the psychology of human behavior, Connie Podesta is internationally known for her high-energy, interactive, and entertaining sessions. Her business expertise combined with her diverse talents as a human resource professional and Board Certified Professional Counselor have enabled Connie for more than twenty-five years to help thousands of groups and individuals find more health, wealth, success, and happiness in both their personal and professional lives.
“In Connie Podesta’s book, you’ll not only learn strategies, you’ll learn them from an expert. Buy it, read it, and bank it.”
—Jeffrey Gitomer, author, Little Red Book of Selling
Newsflash: Men and women are different, and they want different things out of a buying experience. Unfortunately, most salespeople don’t recognize these differences, so they do things every day that make women head for the door.
In Make a Fortune Selling to Women, Connie Podesta combines psychology and sales tactics to create a how-to guide for closing sales with women. With a lively voice and no-nonsense tone that both men and women will appreciate, Podesta offers specific tips for overcoming the big five Deal Breakers:
Deal Breaker #1: She doesn’t want to play the game—try being her ally, not her competitor.
Deal Breaker #2: She doesn’t think the salesperson views her as a legitimate decision maker—don’t make assumptions based on who she’s with, how she’s dressed, or how many questions she asks.
Deal Breaker #3: She doesn’t like the salesperson—be friendly, but not too friendly; be helpful, but not condescending; be confident, but not dismissive.
Deal Breaker #4: She doesn’t trust the salesperson—always tell the truth, even if it’s bad news.
Deal Breaker #5: She doesn’t think the salesperson is the right person for the job—if you can’t help her solve her problem, find somebody who can.
Riddled with revealing anecdotes, Make a Fortune Selling to Women describes the male and female approach to the buying experience—without being condescending to either gender. And both salesmen and saleswomen will rely on this book to help them secure more sales with women.
—Jeffrey Gitomer, author, Little Red Book of Selling
Newsflash: Men and women are different, and they want different things out of a buying experience. Unfortunately, most salespeople don’t recognize these differences, so they do things every day that make women head for the door.
In Make a Fortune Selling to Women, Connie Podesta combines psychology and sales tactics to create a how-to guide for closing sales with women. With a lively voice and no-nonsense tone that both men and women will appreciate, Podesta offers specific tips for overcoming the big five Deal Breakers:
Deal Breaker #1: She doesn’t want to play the game—try being her ally, not her competitor.
Deal Breaker #2: She doesn’t think the salesperson views her as a legitimate decision maker—don’t make assumptions based on who she’s with, how she’s dressed, or how many questions she asks.
Deal Breaker #3: She doesn’t like the salesperson—be friendly, but not too friendly; be helpful, but not condescending; be confident, but not dismissive.
Deal Breaker #4: She doesn’t trust the salesperson—always tell the truth, even if it’s bad news.
Deal Breaker #5: She doesn’t think the salesperson is the right person for the job—if you can’t help her solve her problem, find somebody who can.
Riddled with revealing anecdotes, Make a Fortune Selling to Women describes the male and female approach to the buying experience—without being condescending to either gender. And both salesmen and saleswomen will rely on this book to help them secure more sales with women.