Crabtree, Greg

Based on the premise that accountants often make finance unnecessarily confusing, this no-frills guide will help small business owners see beyond the numbers and translate financial statements into tangible business success

The author shows the reader how to use key financial indicators as a basis for smart business decisions, with a focus on companies in the range between start-up and $5 million in revenue. In a humorous and conversational tone, Crabtree explains how even the most harried business owners can use financial metrics to improve their bottom line.

The author’s down- to-earth discussion includes many insights:

• Most business owners are probably not paying themselves enough
• Paying taxes can be a positive in accounting
• A company-wide salary cap can help immensely with personnel decisions Additionally, the numerous examples help readers see for them- selves how following the author’s advice will have a direct impact on their profits.

Greg Crabtree has spent years teaching clients how to build successful businesses by focusing on simple accounting concepts and continues to present his “seeing beyond numbers” techniques to entrepreneurs across the country. In addition to serving on the boards of several private companies, he was named to the Entrepreneurs’ Organization Global Board in 2006.