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Crawford, Gregg

Gregg Crawford

Gregg Crawford is the author of The Last Link: Closing The Gap That Is Sabotaging Your Business.It is the product of his work at the California-based BayGroup International, a performance improvement consulting firm he established in 1980. For the past quarter century, he and his 130-person staff, have worked with some of the largest companies in the world, including Fortune 500 industry leaders.His organization has trained the entire sales forces for numerous companies, including global conglomerates such has Hewlett-Packard. Some of his clients have been with him for decades, working through changing market conditions, growth challenges, increased competition, and eventual mergers and acquisitions.

New York Times bestseller!In The Last Link, Gregg Crawford, CEO of the multinational performance-improvement firm BayGroup International, exposes the money pit that impotent strategies create. For over twenty-five years, he's worked with major global companies to help them function better. In that time, he's found countless companies spending millions of dollars to develop and disseminate a strategy they believe will lead them to corporate growth, strong profits, and secure margins. Companies hope such plans will emphasize their competitive advantages and garner approval from Wall Street, but often they become expensive bookends, never used or looked at beyond the planning process. The Last Link offers hard-hitting practical advice and a watertight implementation process to move the numbers in the right direction--by linking strategy with sales.

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