Misner, Ivan R.
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Ivan R. Misner
Dr. Ivan Misner is the Founder & Chairman of Business Network International (BNI), the world's largest business networking organization. BNI was founded in 1985. The organization now has over 5,000 chapters throughout every populated continent of the world. Last year alone, BNI generated 5.5 million referrals resulting in $2.2 billion dollars worth of business for its members. Michelle R. Donovan is known as The Referability Expert in Pittsburgh. She owns and operates Referral Institute in Western Pennsylvania, specializing in referral marketing programs and personalized referral coaching. She is also the founder of Pinnacle Training Services.
In many ways, success at networking is the uncommon application of common knowledge. Most people understand that networking is important to their success—they just lack a step-by-step process to get the results they want. Almost no one really implements a comprehensive methodology that will build a business through networking. Thus, the need to network is "common knowledge," and the development of the methodology required to be successful at it is the "uncommon application."
By reading this book, you will experience the true essence and meaning of networking. The 29% Solution gives you the answers to two conflicting questions that a business owner or salesperson faces every day: How can I tend to my existing clients while at the same time network for new business? and, Should I place higher value on my current clients or on new clients?
By reading this book, you will experience the true essence and meaning of networking. The 29% Solution gives you the answers to two conflicting questions that a business owner or salesperson faces every day: How can I tend to my existing clients while at the same time network for new business? and, Should I place higher value on my current clients or on new clients?
Many books teach the "who / what / where / why / how" of professional networking. Truth or Delusion separates the reality from the fantasy by presenting truths and delusions about networking and then shows why they are either real or fakes. For example: Delusion: The best way to ensure referral success is to treat your referral sources by the "Golden Rule." Treat them the way you would want to be treated. Truth: The best way is to treat your referral sources the way THEY want to be treated. The referral process is more about emotion than facts. Find out how your referral sources want to be treated and how they would like you to treat their referrals.