Klososky, Scott

Crowdsource: A combination of the words crowd and outsource meaning “to delegate a task to a large group of people through an open call.”

A comprehensive, crowdsourced guide that gives business leaders a blueprint for leveraging social technologies in their organizations

Every leader has heard of the business benefits of social technology, yet many still struggle to understand how to get the most out of the technological tools at their disposal— asking questions like “What should I be doing on Facebook?” and “How can Twitter help my company?” Enterprise Social Technology demystifies this much-hyped subject, and gives readers a levelheaded, growth-focused approach to how they can put all kinds of social technology—not just the big, well-known platforms—to work for their companies.

Enterprise Social Technology is a step-by-step plan for developing and implementing social technology and covers every aspect of social technology in the business arena—from planning and goalsetting, to assembling a social tech team, to integrating social tech with your existing online presence, to measuring the return on investment. Business visionaries will be impressed by the scope and practicality of the strategies presented, and older executives prone to thinking of social tech as a toy will come to understand its critical place in today’s business landscape.

Author Scott Klososky understands the power of outsourcing work to crowds. Using the technique of crowdsourcing—which built revolutionary, invaluable resources such as Wikipedia—Klososky opened authorship of these chapters to the specialists who know the subject matter the best. The result is an authoritative and thoroughly vetted guide to social technology for businesses.

In this hands-on guide to helping leaders effectively steer their organizations through wrenching infrastructure and social changes, author Scott Klososky details the actions that leaders must take to keep their digital plumbing—the all-important technological infrastructure of their organizations—up-to-date. Readers will learn that the survival of their organization depends on continuously adapting and integrating appropriate new technologies, including everything from robust IT systems to social technologies. Looking into the future, the author presents readers with a planning strategy that will enable them to stay ahead of burgeoning technological trends—especially those that will significantly impact their organizations.

The author deftly combines his discussion of technology with an in-depth, actionable program for workforce integration. By providing essential educational tools, the author presents a process for building technology bridges across generations to maximize performance, loyalty, and satisfaction. The author’s call-to-action will energize readers who are frustrated by cloistered IT departments, unproductive lines of communication between Baby Boomers and younger staff members, and an overall lack of technological sophistication. By following The Velocity Manifesto, readers will be able to revitalize any business culture threatened by technology.

With experience at every level of the technology business, from assembling computers as a teenager to delivering TED talks in Mumbai, the author is a recognized expert in technological innovation. Readers in any industry will benefit from the insights and action plans delivered by The Velocity Manifesto.