Lieberman, Mike
Mike Lieberman
Founder and President of Square 2 Marketing, Mike is passionate about helping entrepreneurs turn their stale businesses into remarkable businesses that people talk about. For over 10 years, Mike has been working hand in hand with business owners helping them create strategic marketing plans, compelling marketing messages, and innovative marketing tactics that drive revenue. More importantly, he is diligent about pushing them to think differently so that their clients, customers, prospects, partners and friends spread the word about their businesses. Mike is the author of the popular Remarkablog, a guest blogger for a number of marketing-oriented blogs, a frequent public speaker on the topic of Reality Marketing and regularly quoted in the media.
A revolution occurs when a critical mass of people challenge a common belief they have been told to accept as true. During the American Revolution, the new thinking was that our country should be free from the tyranny of the British Empire so its citizens could pursue their personal goals and dreams.
Some things never change, especially when it comes to revolutions....
For decades business owners, entrepreneurs and marketers followed the advice of traditional ad agencies. But mass advertising like radio, TV and billboards no longer fits the new reality. So the time is ripe for a Reality Marketing Revolution – one that “rages against the machine” and teaches small- and medium-sized business owners to create new marketing models to better promote themselves.
The Reality Marketing Revolution will provide innovative marketing strategies and tactics to realistically meet the budgets and goals of your small- or medium-sized business. This book will reveal how you can slash your expenses and increase the response to your marketing, all the while generating more opportunities and acceler- ating growth and profits. Along with explaining how to identify, recognize and address customers’ pains, it will guide you in making your company stand out from the rest of the herd and in structuring a Marketing Machine™ that will churn out sales. You’ll also learn how to use the Internet to its ultimate marketing advantage and build an effective information pipeline.
Are you ready for the revolution? If so, this book gives you the tools to compete—and win—in today’s tough-minded business world. You’ll market your company in an efficient, effective and profitable way and reap the work-life balance that can make entrepreneurship so rewarding, both financially and personally.