Rosen, Neil

At any given time, there are hundreds of millions of simultaneous conversations taking place all across the Internet, and not just on Facebook or LinkedIn (the places where we expect to find them). They are, in fact, everywhere.

These conversations are enabled by multiple technologies. They include tweets, message boards, walls, keyword searches, video and photo sharing, email, blogs, instant messaging, chat back, phone back, and whispers. The language of these conversations includes words, images, audio, video, mobile, bots, avatars, cryptology, and chit-chatter.

And today, marketers can tune into those conversations and participate with relevant messaging that drives sales.

This book will teach you how.