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Spence, Roy

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Roy Spence

Roy Spence grew up in Brownwood, Texas, and today is chairman and cofounder of GSD&M. The agency has helped grow some of the world’s most successful brands and has made a difference in communities around the country and the world. Roy is author or coauthor of The Amazing Faith of Texas, It’s Not What You Sell, It’s What you Stand For, and Don’t Mess With Texas. He is also founder and CEO of the Purpose Institute, helping companies discover their purpose. He is the proud father of three kids, and lives in Austin, Texas, with his wife, Mary.

In December 1985, a bumper sticker bearing the words "Don't Mess With Texas" began appearing on pickup trucks across the Lone Star State. There was no explanation, no sponsor, just those four words and a small red, white, and blue Texas flag.

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