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Spence, Roy

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Roy Spence

Roy Spence was born in Brownwood, Texas, the son of a salesman and a schoolteacher. But his big-time aspirations belie his small-town origins. His inspiration came, some say, from playing for legendary football coach Gordon Wood, who taught Roy the value of teamwork on the way to a 1965 state championship.

In December 1985, a bumper sticker bearing the words "Don't Mess With Texas" began appearing on pickup trucks across the Lone Star State. There was no explanation, no sponsor, just those four words and a small red, white, and blue Texas flag.

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