Sjodin, Terri
Terri Sjodin
Terri L. Sjodin is the principal and founder of Sjodin Communications, a public speaking, sales training, and consulting firm. For over twenty years, Terri has served as a speaker and consultant to an impressive list of companies, industry associations, academic conferences, Ceos, and members of the United States Congress. She is the author of New Sales Speak: The 9 Biggest Sales Presentation Mistakes and How to Avoid Them (Wiley). Terri lives in Newport Beach, CA.
Terri L. Sjodin’s new work, Small Message, Big Impact: How to Put the Power of the Elevator Speech Effect to Work for You, provides an entertaining, straightforward, and practical how-to guide on effectively communicating an important message in a short period of time. She gives readers an inspiring new perspective on the power of what she calls the Elevator Speech Effect and shows them how to employ this amazing little tool to create influence in today’s market.
Perhaps you want to promote an idea, a project, or a concept. Maybe you are looking to create a more compelling message to sell a product or service that will help you access challenging decision makers. Whatever your purpose—be it professional, academic, political, philanthropic, or personal—you can learn to craft a fresh, brief, and persuasive message that generates tangible results!
In this book you will learn:
- how to build a compelling and persuasive case using six of the most consistently effective arguments in today’s market.
- how to incorporate new creative illustrations and bring your message to life.
- how to morph your elevator speech content and employ your best material in a variety of presentation opportunities, including the internet and social media platforms.
- how to speak in your own authentic voice—it’s not only what you say, it’s how you say it.
This book includes outlines to help you craft your next talk, worksheets, a complete sample elevator speech, evaluation forms … and much more!
“... Small Message, Big Impact is an insightful yet practical book that addresses the growing challenge of communicating a vitally important message in a very short time period. If your job depends on persuading others, you’ll find yourself inhaling the contents and breathing easier because your message will have more traction and you’ll persuade more people to take purposeful action.”
—Gerhard Gschwandtner, founder and publisher, Selling Power Magazine
“Recognizing the importance of being an effective communicator, Small Message, Big Impact is an easy-to-read, easy-to-apply how-to guide for making a positive first impression and communicating with impact.”
—Cathy McMorris Rodgers, U.S. Congresswoman (WA-05)
“...This book is the definitive how-to for the all-important three minutes that will help get your foot in the door. It will show you how to take your elevator speech from the ground floor all the way to the top!”
—Harvey Mackay, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive
“Whether you’re advocating for a community cause or pitching a business idea, Terri’s creative tools provide a framework for speaking with clarity and confidence while making it easy to envision the impact of a well-designed elevator speech for the right effect.”
—Andrea Reno, director of special projects, YMCA of the USA
“Small Message, Big Impact absolutely helped me organize my thoughts around a new umbrella brand that we’re developing. Interesting how the principles from the elevator speech can be transferred to a much bigger context.”
—Joe Calloway, author, Becoming a Category of One