Melissa Hobley at MHobley@buyologyinc.com
A true thought leader and seasoned practitioner in driving growth through innovation, Donna Sturgess is the Global Head of Innovation at GlaxoSmithKline Consumer Healthcare. She is a visionary proponent of building brands through emotional strategies and sensory branding, and she frequently writes and speaks on these elements of remarkable brands and “switching on” a creative culture. Her articles have appeared in many magazines and books including Harvard Business
Review, Brandweek, and Advertising Age.