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McClure, Tim

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Tim McClure

Tim McClure was born on Christmas Day in Corsicana, Texas—The Fruitcake Capital of the World. Growing up in the Lone Star State, he says he never heard the word “litter” except in reference to kittens. Imagine his surprise when at age thirty-eight he was invited to create an ad campaign to reduce litter on Texas highways.

In December 1985, a bumper sticker bearing the words "Don't Mess With Texas" began appearing on pickup trucks across the Lone Star State. There was no explanation, no sponsor, just those four words and a small red, white, and blue Texas flag.

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