Quick Nav

    

Building and Engaging Your Social Community: Webinar Recap

February 23, 2015

Did you miss last week's webinar on building and engaging your social community? No worries. We've got you covered!

Click the link below for the full recording and remember to tweet your questions to @GreenleafBookGr #ideasthrive for your final chance to win a free consultation with one of our marketing and social media experts!

Building-and-Engaging-Your-Social-Community

https://www.youtube.com/watch?v=YqmtWLesiZ4

Trackback URL for this post:

http://www.greenleafbookgroup.com/node/4177

Using Social Media to Market Your Brand

February 16, 2015

Join us for a free webinar on “Building and Engaging Your Social Community” on February 19th at 1pm (CST) hosted by Greenleaf Marketing Manager Corrin Foster. Reserve your spot here: https://attendee.gotowebinar.com/register/2131514705296637954

Stay tuned throughout this month as we share tips and resources on how to expand your expert brand through blogging and social media!  


Using-Social-Media-to-Market-Your-Brand

 

With over 890 million users on Facebook and 280 million users on Twitter, authors have the unique opportunity to create a platform and generate buzz for their book by accessing an engaged and passionate demographic of readers. As social media continues to evolve and new platforms are introduced, it can be daunting to figure out which social channels you should adopt to develop your brand. We give an overview of the current social media landscape and recommend the following points be taken into consideration for authors entering the digital social space. 


Facebook

Facebook has become the industry-standard for social media; however, recent changes to Facebook news feed means that you may not be generating meaningful impressions with your audience.

Follow the 80/20 rule: 80% of your posts should be interactive content that compliments your book or ideas and encourages fans to engage so that your updates are more likely to appear in their news feed in the future. The remaining 20% should focus on direct promoting and marketing of your book—too much of this can drown out your voice and lose engagement with your audience.


Twitter

Compared to Facebook, Twitter is a leg-up when it comes to building online relationships and engaging with followers because of its simple, quick layout. 

Be wise with your words: Because you only have 140 characters to get your point across, be open to attaching links to interesting articles that compliment your brand, create images to maximize a message’s visual appeal and length, and consider using video to engage with your audience. 

Connect with others to grow your platform: Build a community around your platform by following similar thought leaders and users who are active that share a common interest.  This can allow for higher engagement in terms of @mentions, Retweets, and favorites within your posts.


LinkedIn

With a user-base of over 65 million professionals, LinkedIn allows you to interact with others through introductions, referrals and recommendations, and connecting with other thought leaders.

Join the wagon: Request to join groups on LinkedIn that compliment your professional interests. Groups serve as a professional community to allow you to “listen” to what new ideas and trends are relevant to your brand. Also, being an active contributor in groups increases your visibility and interactions with relevant professionals in your field.

 

The golden taken away: Having an account on social media just isn’t enough. Frequent engagement and interaction builds the number of impressions you can have on your audience to help build your brand as an author. 

Which social media platforms are you on? How do you manage to stay engaged? Tweet us @GreenleafBookGr for a chance to win a free consultation with one of our social media and blogging experts! Use the hashtag #ideasthrive

 

Don't forget to register for our free webinar where we'll take a deeper dive into expanding your brand: https://attendee.gotowebinar.com/register/2131514705296637954

Trackback URL for this post:

http://www.greenleafbookgroup.com/node/4175

How to Create a Successful Marketing Campaign

February 8, 2015

Join us for a free webinar on “Building and Engaging Your Social Community” on February 19th at 1pm (CST) hosted by Greenleaf Marketing Manager Corrin Foster. Reserve your spot here: https://attendee.gotowebinar.com/register/2131514705296637954

Stay tuned throughout this month as we share tips and resources on how to expand your expert brand through blogging and social media!  

How-to-Create-A-Successful-Marketing-Campaign

For a sneak peek about how to plan a cohesive marketing strategy, check out the following chat with our upcoming webinar host Ms. Corrin Foster: http://youtu.be/H7olsHbsAzs?list=PLVM0vT839C-PFQNcyuXGPMBJYLuXC0bsy

Trackback URL for this post:

http://www.greenleafbookgroup.com/node/4170

Building a Powerful Online Presence

February 1, 2015

Join us for a free webinar on “Building and Engaging Your Social Community” on February 19th at 1pm (CST) hosted by Greenleaf Marketing Manager Corrin Foster. Reserve your spot here: https://attendee.gotowebinar.com/register/2131514705296637954

Stay tuned throughout this month as we share tips and resources on how to expand your expert brand through blogging and social media!

 

In January we focused on planning your expert brand. This month we’ll focus on identifying, building, and engaging your community through blogging and social media. Discover where the conversation is happening, best practices for joining the discussion, and ideas for generating a following of your own. 


Blogging.

Think of your online presence as a wheel. Your blog should be the hub of that wheel with all of your social channels acting as spokes that keep your message rolling. Blogging is no easy task, but the most important thing to keep in mind when creating blog content is consistency of content and posting. When you’ve established yourself as an expert and your readers know what to expect (organizing content around a specific theme) and when to expect it (posting on a regular schedule), they begin to seek out the expert content that you’re creating.

In order to optimize your content, make sure that all your social links are prominent, posts are easy to share with plugins like ShareThis, and comments are encouraged and responded to.


Social Media.

Once you’ve established your blog as the hub of your content and are blogging consistently, it’s time to get that wheel moving with social media.

Before you get overwhelmed by the number of social networks and their intricacies, know that you don’t need to be everywhere – you just need to be where your core audience is.

Begin by evaluating each social network; take a look at the user demographics and the conversations happening to determine if that’s where your core audience is active and engaging. For example, LinkedIn is a natural fit if you’re a leadership expert because of the direct access to managers and C-suite executives. Those same managers and executives probably aren’t browsing Pinterest, so you won’t need to spend valuable time and resources developing that platform.

 

Connecting with Your Core Audience.

Once you’ve identified which social networks you should be utilizing to reach your core audience, it’s time to build your profile, connect with other influencers in your field, and start sharing content.

Familiarize yourself with the best practices for your social network(s) of choice. The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick, Trust Agents by Chris Brogan and Julien Smith, and Friends with Benefits by Darren Barefoot and Julie Szabo are all great resources. We’ll also be talking more about each social network individually during our upcoming webinar.

Above all, remember the 80/20 rule of sharing – 80% of what you share should be promoting others and only 20% should be self-promotional. You’re there to connect and converse, not constantly toot your own horn.

 

Engaging Your Community.

At this point, you should have a firm grasp of where your core audience is engaging, how to establish your presence on those networks, and be comfortable with sharing content. Now it’s time to engage!

Remember that you are not talking at people, you are creating and engaging in a conversation. Some things to remember:

  • Follow back and interact. If someone is making the first move to connect with you, be responsive and reciprocate.
  • Be proactive. Monitor conversations in your area of expertise and establish new relationships by simply introducing yourself or offering your opinion.
  • Offer help. Answering a question or providing a resource instantly makes you an expert in someone’s eyes.

Once you’ve got blogging and social media down, you can continue expanding your brand and network through guest blogging, speaking, and joining blogger networks. All things we’ll talk more about as the month goes on!


Don’t forget to register for our free webinar where we’ll take a deeper dive into expanding your brand: https://attendee.gotowebinar.com/register/2131514705296637954

Tweet your social media questions to @GreenleafBookGr for a chance to win a free consultation with one of our social media and blogging experts! Use the hashtag #ideasthrive

Trackback URL for this post:

http://www.greenleafbookgroup.com/node/4161

How to Launch Your Big Idea: Webinar Recap

January 25, 2015

Did you miss last week's webinar on launching your big idea? No worries. We've got you covered!

 

Click the link below for the full recording and remember to tweet your big idea to @GreenleafBookGr for your final chance to win a free consultation with one of our brand strategy experts! Use the hashtag #bigideas2015.


 https://www.youtube.com/watch?v=uClnEmgGnGA&feature=youtu.be

Trackback URL for this post:

http://www.greenleafbookgroup.com/node/4145

Pages

Subscribe to

© 2014 Greenleaf Book Group, LLC. All Rights Reserved | Privacy Policy | Terms of Use