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How to Generate Profits Before and After Your Book Launch: Webinar Recap

August 3, 2015

Did you miss last week's webinar on generating profits before and after your book launch? No worries. We've got you covered!

How-to-Generate-Profits-Before-and-After-Your-Book-Launch

https://www.youtube.com/watch?v=FpsPZqVMeU0

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Sales Choreography for the Published Author

July 16, 2015

Join us for our free webinar “How to Generate Profits Before and After Your Book Launch” on July 30th at 1pm (CST) hosted by special guest, Michelle PippinReserve your spot here: https://attendee.gotowebinar.com/register/7005117591134000386

Sales-Choreography-for-the-Published-Author

Being a published author provides unparalleled benefits for experts of all industries. Still, many authors (true authority figures in their own right, physicians, attorneys, consultants, experts) struggle with realizing maximum profit from their book. This is only because they lack the necessary sales choreography to turn their message, book and brand into an evergreen sales funnel that continues to provide their business with quality leads long after their initial publish date.

 

“Sales choreography” removes the guess work out of your sales process and exchanges hope for profit, with a plan for profit. The more thought we can put into developing this sales process, the more profitable your book will become.

 

Every author should begin with an ideal client profile. We should know who should be reading our book and what problem our book will solve for them. But you’ve already done that part, so let’s move on.

 

One of the many benefits of working with Greenleaf Book Group is their incredible distribution channels and impressive reach. So your book is automatically going to find its way into more (of the right) hands due to their reputation, relationships and marketing help.  But then what?

 

Now, it’s up to you.  Here is just the skeleton of the sales choreography process we’re going to cover on the upcoming webinar:

 

1.  Be deliberate about who you quote, which industries you profile and what stories you tell in your book. This will help you get the attention of the right, pre-determined people within your industry.


2.  Plant the idea of working with you within the pages of the book itself. This doesn’t mean being sleazy and sales-y. Inserting a few phrases like, “When I work with private clients” or “When I see patients virtually” will tell the reader that you’re an active practitioner, not “just” an author.


3.  Give one or more reasons for your reader to visit your website. Perhaps you have a free video that goes a bit deeper into each chapter’s content. Or maybe you have a page of resources, which you keep up to date regularly. Getting them from the book itself to your website is huge in the overall profit plan of a great book.


- Be sure the link you give to this free, extra content is easy to remember and easy to type in.

- Be sure that when they land on this page, it is clear that this page is just for them, and that you have a way to collect their emails (think aweber.com or mailchimp.com.)

- Be sure to have a multi-email autoresponder series go out to your book readers, something we’ll cover in more detail in the webinar.


4.  Maximum profit from your book will come with having ancillary products or services that you can sell to book readers, something Greenleaf Book Group can help you brainstorm, plan and create.


5.  Don’t just press “pause” after the publish date, and wait. Create a monthly campaign to breathe new life into your book, creating media attention and generating impressive book sales. This month-by-month plan will be covered in detail during the upcoming webinar and will work on the back end of any book, regardless of how long ago it was published.

 

Don’t forget to register for our FREE webinar where we’ll take a deeper dive into generating profits before and after your book launch: https://attendee.gotowebinar.com/register/7005117591134000386

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How to Breathe New Life Into Your Already Published Book

July 13, 2015

Join us for our free webinar “How to Generate Profits Before and After Your Book Launch” on July 30th at 1pm (CST) hosted by special guest, Michelle Pippin. Reserve your spot here: https://attendee.gotowebinar.com/register/7005117591134000386

How-to-Breathe-New-Life-into-Your-Already-Published-Book

 

There are few things as heartbreaking as putting your blood, sweat and tears into a book, only to have very disappointing results upon its launch. I’ve spoken with authors who had to live with boxes and boxes of their book in their home, literally as a constant reminder of their book’s “failure.”

 

Mike Michalowicz is likely a name you know. He’s the best-selling author of The Toilet Paper Entrepreneur which BusinessWeek deemed, “the entrepreneur’s cult classic,” but this book wasn’t always a success story. In fact, on day one, the book sold exactly zero copies. When he first published, he had a storage unit that held his unsold books. This is where the books lived until he could no longer afford to keep the books in storage. After that, he moved them home where they served as a tangible reminder of how few books were actually selling.

 

A self-published book, The Toilet Paper Entrepreneur went on to sell so many copies that Michalowicz is now a best-selling author, sought after brand and speaker, and huge personality in his industry. So, regardless of your book’s initial or current success, if you feel like you need to breathe new life into it, this may be the most profitable article you’ll ever read. All of this will be covered in more detail in the upcoming webinar, but here are the highlights until then:

 

Take Some Weight Off of Your Book’s Shoulders.

When authors are sorely disappointed with the success or lack of success of their book, it is typically because they’ve mistaken a book for a business (and expected their book to carry too much weight) or they’ve expected the book will “sell itself.” Your book can and should be the most profitable thing you’ve ever done for your brand and your business, but it can only go so far without your strategic guidance.

 

Quick example: Readers don’t automatically turn into buyers. Even raving fans don’t automatically become clients. Your book is a tool, and you have to know exactly where it fits into your own business plan and how it will be used. Will you use it as an introduction or business card? Will it be part of a shock-and-awe package or direct mail campaign? How will you tell the reader what the next logical steps are after they read the book?  

 

The answers to these questions will be infinitely diverse, the point is this: we have to formulate a plan for profit, a marketing sequence not only for selling the book itself, but also for using the book to sell the other services or ancillary products you sell. If you didn’t consider these questions when you launched initially, begin pondering them now and show up for the webinar ready to build out a full plan for how to breathe new life and profit into your existing book.

 

Instead of a Re-Launch, Consider Doing a Deep Dive With Your Published Book, Featuring Your Readers.

Now that your book has been published, you have readers, success stories, reviews and feedback that immediately add value to the book itself and to your brand. So consider a Deep Dive event focused on your book. A quick example of how this plays out would be a virtual video series -- one video per chapter, each featuring a success story from a reader. Even finding the stories themselves will help drum up new and invigorated interest in your book.  

 

Nurture Your List

Most authors use their book as an intro, a credibility builder, a door opener, or an elite “business card” -- all great uses of a book, of course. Still, with any of these uses, they are just the beginning, just an on-ramp.

 

Generating optimal profit out of your book, and selling more books to boot, will depend on you nurturing your list, which we’ll get into in more detail in the upcoming webinar for Greenleaf authors.

 

For now, make a list of “next steps” for your reader. What do your book buyers need to know, accept and do after reading your book? Your answers will form the backbone of the content you’ll send out to your readers to -- perhaps finally -- collect maximum profit from your book.

 

Don’t forget to register for our FREE webinar where we’ll take a deeper dive into generating profits before and after your book launch: https://attendee.gotowebinar.com/register/7005117591134000386

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Secrets to Choreographing Book Profits Before You’re Published

July 8, 2015

Join us for our free webinar “How to Generate Profits Before and After Your Book Launch” on July 30th at 1pm (CST) hosted by special guest, Michelle Pippin. Reserve your spot here: https://attendee.gotowebinar.com/register/7005117591134000386

Michelle specializes in helping entrepreneurs create more revenue while doing more of what they love. She will be sharing her insights with us throughout this month on how to maximize book sales before, during and after publication. 

 How-to-Generate-Book-Sales

 

Writing your first or next book is an exciting process, full of proud moments, unrivaled potential and -- when orchestrated deliberately -- impressive profit. But, none of this happens on its own and the ideal scenario is to begin choreographing book profits while your book is still being written, edited and finalized... well before it’s published. We’ll cover these pre-publishing profit opportunities in more detail in this month’s webinar, but here are three actionable steps you can take right now: 

 

Although you’ve heard this countless times, it is important to reinforce the cliche of building your author platform. Many pre-published authors secretly hope the book itself will be the big magnet that builds their list and platform. While this can be true, the success of your book will be greatly enhanced by the enthusiastic support of your “own people.” And -- make no mistake -- the only time that rivals your book launch in terms of excitement and buzz is the time leading up to the launch itself. So, let’s maximize it.

 

Start now by letting your circle in on some behind the scenes work related to the book. Let them know that they are an intimate part of this exciting thing you’re doing. Tease out your favorite chapters. Give away thoughts that were left on the editing room floor that will now be “just for them.” Ask questions of your list. Get their opinion. Ask for their stories relating to something in your book. Get them involved and excited by pulling back the curtain of your publishing process. 

 

Our upcoming webinar will go into detail about how to grow your own list through this process, but this behind the scenes, pre-publishing buzz will not only help you sell more books at launch, it will create a solid core of raving fans who feel they were part of this book and will champion its launch as their own.

 

A less publicized but uber-effective strategy for ultimate book profit is to strategically quote and include stories of people whose attention you’d like to grab with the book itself. Which has a more compelling hook for that big client you’re trying to land, “Here’s a gift of my latest book!” or “Here’s a gift for you of my latest book, focused on {insert topic}. Your company is mentioned on page ____ and I look forward to hearing your thoughts on Chapter ___.” 

 

Of course, we don’t want to go overboard with this strategy and instead use it sparingly and deliberately. There’s a certain nuance necessary to pull this one off, but when done well, it can take your book launch from a one-way blitz of activity to a frenzy of press, client conversations and even large volume purchases.

 

You also want to be sure you’re planning -- now -- for how to turn book readers into loyal fans and private clients or customers. Don’t just assume everyone who reads your book will find you online and try to connect. Most will not. A great way to make sure this happens is to build out a free giveaway for all readers on your own blog or website. A popular example of this is giving away a bunch of other people’s digital products when someone gives you a receipt of a book purchase. This has been proven to make for impressive book launches, but I also recommend a more ongoing approach by including a free gift for readers within the book itself.

 

We’ll discuss this as well other pre- and post- publishing profit opportunities during the webinar, but begin thinking of what additional information your readers would like to have access to as they read through your book, so you’re ready to convert readers into clients. 

 

Don’t forget to register for our FREE webinar where we’ll take a deeper dive into generating profits before and after your book launch: https://attendee.gotowebinar.com/register/7005117591134000386

 

 

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How to Sell More Books: Webinar Recap

June 19, 2015

Did you miss last week's webinar on getting your book into bookstores? No worries. We've got you covered!

How-to-Get-Your-Book-into-Bookstores

https://www.youtube.com/watch?v=w8sNhZbmNOU

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