Bigger Discounts Just in Time for the Holiday Season

Barnes & Noble announced deeper discounts for their membership club members to help compete against discounters, warehouse clubs and online retailers. Members pay $25-a-year and receive a 40% discount on fiction and nonfiction bestsellers, and a 20% discount on all hardcover titles. They will also continue to receive a 10% discount on everything else sold in the store, including coffee and paperbacks. Members had received an extra 10% discount in addition to the usual 30% discount off hardcover bestsellers, and a 10% discount on other adult hardcover titles.

In an article by Jeffrey A. Trachtenberg of the Wall Street Journal, Joseph J. Lombardi, Barnes & Noble’s chief financial officer, is quoted as saying "You have to be competitive. We've been talking about softness in the hardcover business, and this lets us support that format with our best customers."

To learn more: http://online.wsj.com/article/SB116174027712702867.html?mod=2_1167_1