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Guest Post: New Year's Resolutions for Your Brand--10 Things to Try in 2011

December 29, 2010

When it comes to building a brand as an author, there is one asset that can’t be measured in dollars: brand equity. The power that comes from building a personal brand that dovetails seamlessly with the book releases can turn perception into profits. While there is no single secret to success when it comes to building a brand as an author, here are ten New Year’s resolutions that you can make in 2011 to strengthen your own personal brand...

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