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May 10, 2013

Ever wonder how your final manuscript becomes a book? While the entire book-manufacturing process contains myriad steps, here's a behind-the-scenes glimpse at a few key points in the printing process.

1. Staging of the Paper. Just before printing, thousand-pound rolls of paper are lined up and ready.

Paper 

2. Through the Web Press. In web offset printing—the most common type of offset printing—the large rolls of paper are fed through the press and printed; they will be cut to size later. A very precise amount of tension is needed for a web press to run efficiently, so all of these rollers maintain a consistent and even tension on the roll (or "web") of paper as it feeds through the press.

 Web Press

3. Drying of the Ink. There are two types of web-fed presses: "cold" and "heatset"—the difference being whether the ink is dried with heat or cooling. In the press shown in this photo, the ink is cured by a UV drying system and then the web travels over “chill rollers,” which “set” the ink by cooling it. (You can see the green glow of the UV on the chill rollers.)

 ink Drying

4. Cutting and folding. Once the ink is dry, the paper is cut and folded into “signatures” of 4, 8, 16, 32, or 64 pages. These signatures are then collated in the bindery to make book blocks. Finally, the cover is added and—voila!—a book is born. 

cutting and folding

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Happy Pub Month!

May 8, 2013

Happy Pub Day!

Happy Pub Day

We at Greenleaf Book Group would like to take a moment to congratulate our authors who have books coming out this May.

Travels with Gannon and Wyatt: Botswana by Patti Wheeler and Keith Hemstreet

Change Intelligence: Use the Power of CQ to Lead Change That Sticks by Barbara A. Trautlein, Ph.D.

My Greek Drama: Life, Love, and One Woman’s Olympic Effort to Bring Glory to Her Country by Gianna Angelopoulos

The Behavior Breakthrough: Leading Your Organization to a New Competitive Advantage by Steve Jacobs and Colleagues

Unpredictable Webs by Darlene Quinn

Widow Walk by Gerard LaSalle

Never In Your Wildest Dreams: A Transformational Story to Tap Into Your Hidden Gifts to Create a Life of Passion, Purpose, and Prosperity by Natalie Ledwell

Scrap by Emory Sharplin

Bucket List Bars: Historic Saloons, Pubs, and Dives of America by Clint Lanier

You Should Only Have to Get Rich Once: For Entrepreneurs—How to Avoid Toxic Financial Advice and Focus on What Really Matters by Russell E. Holcombe

HeadTrash: Cleaning Out the Junk that Stands Between You and Success by Tish Squillaro and Timothy I. Thomas

America’s Soul in the Balance 2nd ed. By Gregory J. Wallance

 Well done! All your hard work and dedication has paid off, and we’re honored to be partners in your latest and greatest work.

May pubs

Not shown in photo: Scrap by Emory Sharplin, You Should Only Have to Get Rich Once: For Entrepreneurs - How to Avoid Toxic Financial Advice and Focus on What Really Matters by Russell E. Holcombe and America's Soul in the Balance 2nd Edition by Gregory J. Wallance

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Show Us Your Bookshelves

April 30, 2013

In the spirit of spring cleaning, and frankly just because I’m a little nosy, I asked Greenleaf staff members to show us their bookshelves. Let’s take a little peek into the lives of a few of our employees!

 

madeline

I prefer to think that Madeline’s cat photobombed her. In reality it is just a hat.

 

Kristine

Looks like it’s about time to add another bookshelf to the mix.

 

Corrin

Corrin keeps it easy with her Kindle.

 

Sarah

I love Sarah’s bookcase—it’s kind of like a card catalog, right?

 

angela

I think we have a reader on our hands!

 

abby

Abby is in the process of moving.  I know she has more books than this.

 

amber1amber 2

amber 3

Color coordinated.

 

tanya

Tanya has a gorgeous collection of Coralie Bickford-Smith classics and an array of old-school Readers Digest condensed books amongst other older editions.

 

jessie

Now we want to see your bookshelves! Tweet your photo to @GreenleafBookGr! 

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Poem in Your Pocket

April 26, 2013

 

National Poetry Month is a relatively recent invention. It was initiated in 1996 and has been celebrated in America every April since. Unlike most other national month-long holidays, there are few official celebrations—in American at least, Canada and the UK put on festivals—but it is a popular time to publish poetry books and collections.

 

Since the central purpose of National Poetry Month is to promote poetry, we at Greenleaf would like to share some of our favorite poems with you.

 

Fair warning: Many of the poems we picked are quite long, so I’m including excerpts here with a link to the full poem in case you can’t get enough.

 

Rachel Brandenburg suggests “Sonnet XVII” by Pablo Neruda:

 

I don’t love you as if you were a rose of salt, topaz,

or arrow of carnations that propogate fire:

I love you as one loves certain obscure things,

secretly, between the shadow and the soul.

(Read the rest here)

 

Jordan Heath suggests “The Hollow Men” by T. S. Elliot:

This is the way the world ends

Not with a bang but a whimper.           

(Read the rest here)

 

Kristine Peyre-Ferry suggests “I’m Nobody! Who are you?” by Emily Dickinson:

 

I'm Nobody! Who are you?

Are you – Nobody – too?

Then there's a pair of us!

                (Read the rest here)

 

Sarah Ribar took it a step further by recommending everything Emily Dickinson has ever written which, sadly, is outside my word count. But a fair suggestion: she is famous for a reason.

 

Jessica Marpe suggests “Looking at Each Other” by Muriel Rukeyser

 

Yes, we were looking at each other
Yes, we knew each other very well

(read the rest here)


Jessica first read “Looking at Each Other” in FlavoreWire’s Valentine’s Day collection: 14 Great Poets on Their Favorite Love Poems, all of which are quite good if you’re in need of something sweet to write inside a card or to tell a cute person you know. 

 

Jessie Goff suggests Edgar Allan Poe. Since she recommends you read everything by him, and I’m suspicious you’ve already read “The Raven,” here I will include an excerpt from “Sonnet—To Science” because it has such an intriguing name:

Science! true daughter of Old Time thou art!

               Who alterest all things with thy peering eyes.

Why preyest thou thus upon the poet’s heart

(Read the rest here)

 

Abby Kitten loves “Crush” by Richard Siken.

Tell me how all this, and love too, will ruin us.

These, our bodies, possessed by light.

Tell me we’ll never get used to it.

(Read the rest here)

 

Steven Elizalde suggests “Forgotten Language” by Shel Silverstein:

Once I spoke the language of the flowers,

Once I understood each word the caterpillar said,

Once I smiled in secret at the gossip of the starlings

                (Read the rest here)

 

 Steven also recommends “My True Love Hath My Heart, And I Have His” by Sir Philip Sidney:

                By just exchange, one for the other giv’n

                I hold his dear, and mine he cannot miss;

                There never was a better bargain driv’n

                (Read the rest here)

 

I have two favorites as well, so first I will share an excerpt from Postcards by Margaret Atwood, who is not only a moving poet, but an amazing novelist as well:

 

               Time comes in waves here, a sickness, one

               day after the other rolling on

               (Read the rest here)

              

My final suggestion is “The Drover’s Wife” by Barbara Jefferis:

               We used to laugh over something or nothing, it didn’t matter,

               Just laughing because we felt good,

               Because our skins liked each other, and our hair and teeth.

               Laughter doesn’t last forever anymore than hair or teeth.

 

Happy Poetry Month!

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Got Community?

April 25, 2013

Let me ask you a variation of a question first posed by Capital One: in terms of author assets, what’s in your wallet? What resources, connections, and communities do you have at your disposal? No matter what stage of the book-writing process you‘re in, this is an important question to consider.

 

Authors today are quickly learning that completing a book is only one step in their journey. In order to reach a wide audience, an author needs to continuously market himself and his book. According to this interview with bestselling author Rebecca Skloot’s, it’s never too early to start thinking of your platform- and audience-building efforts. “The biggest mistake writers make in terms of marketing and publicity for their book is starting too late,” Skloot says.

 

While PR teams and marketing initiatives can offer a huge boost to the author’s efforts, what really guarantees success is a sustained effort to make real, lasting connections with an audience that appreciates her message and expertise. Strong community is imperative to selling books and to successfully launching other initiatives that are tied to the book. Having an already engaged and excited audience will make the book-marketing process that much easier, and will allow the author to gain even more followers through word of mouth and online sharing.

 

So how do you begin growing your platform? Author and blogger Jenny Blake has laid out the answer to that question in a comprehensive spreadsheet that spans all avenues of outreach, from online promotions to partnerships. The thing to remember is that building a platform takes time and effort, in addition to strong content and a clear mission or message. Unfortunately, there’s not a magic switch you can flip to suddenly get your own platform. To win a dedicated audience that supports an author’s initiatives, the author needs to grow his community piece by piece, and focus on meaningful interaction with his target audience.

 

Some other things to keep in mind:

Define your target audience. Articulating the characteristics, likes, and motivations of your target audience will give direction to your platform strategy. It will also help you make decisions about which communities and channels to reach out to.

Make sure you enjoy the content you are sharing with your audience. Your target audience most likely has very similar tastes and preferences to you—if you are passionate and delighted by the content you’re producing, chances are that they will be too.

Don’t shy away from creativity. As with any type of outreach, a unique way of grabbing people’s attention or delivering information will always put you one step above the competition. While content is king, the way in which you reach your target audience is also important, especially given the abundance of opportunities you now have to connect with them.

Interact with your audience. As social media grew and grew, there was a surprisingly small amount of attention placed on the “social” aspect of it. Industry professionals are beginning to notice, though, that the most effective companies and thought leaders are engaging in conversations and posing questions to their followers. They are not talking at them, but rather talking with them. In doing so, they are not only sharing their message but also refining it so it better fits the wants and needs of their audience. 

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