I’m blogging over at the IBPA blog about the benefits of online excerpts and I’ll be speaking at the IBPA Publishing University in Chicago April 26-27 – Session 904: Marketing Outside the Box: Creative Tools to revitalize Revenue, including book discoverability, shareability and monetization.
Check out the post below and I’ll see you in Chicago!
Book discoverability—how and where consumers find and purchase books—is a priority in any good book marketing plan. This happens in a multitude of ways, ranging from giveaways to publicity to word-of-mouth, and what generates the most interest is different for every book. But what if there was one thing that every book should have to help their online discoverability? One thing that increases the odds that every book will connect with the right audience? There is - online excerpts
Available Amazon Search Inside and B&N See Inside
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Greenleaf isn’t just our CEO’s last name—Greenleaf Book Group is committed to taking proactive steps to offset our tree consumption in our day-to-day and business lives. We recycle, do the majority of our daily work electronically, and encourage our partners and authors to do the same. (We’ve also been known to give a tree a little hug as we walk by. Shhh. It’s our little secret.)
Tree Neutral© is our commitment to the future of our forests. We work with individuals and companies that want to offset the number of trees they consume by taking proactive steps such as recycling, converting to electronic records, planting trees in direct proportion to the number of trees they use, and other methods of reducing tree consumption.
We partner with the Arbor Day Foundation to offset the number of trees the books we published consume by taking part in reforestation initiatives all across the United States. In 2012, we focused on Pere Marquette State Forest in Michigan’s Lower Peninsula as well as Manchester State Forest in central South Carolina to improve habitat for endangered species and restore the forests to their former glory.
Our nation’s forests provide wood for homes, habitat for wildlife, clean air, and drinking water for millions. Urban trees provide environmental, economic, and social benefits such as reduced energy consumption, less stormwater runoff, and lower crime rates. You can imagine the havoc deforestation creates and see why we’re so committed to the cause.
So, just how many trees did Tree Neutral© plant in 2012?
A whopping 10,742 trees! That makes 45,462 trees since the inception of the Tree Neutral© program.
We hope you’re as impressed and inspired by these numbers as we are—and remember, by choosing to be Tree Neutral, you’re making a responsible decision that will have a positive impact on the future, your life, and your business. To get involved, visit the Take Action page of the Arbor Day Foundation for information on donating, becoming a member, and volunteering in your community.
Follow us on Facebook to watch as this number continues to grow.
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We at Greenleaf Book Group would like to take a moment to congratulate our authors who have books coming out this April.
The Last Daughter of Prussia by Marina Gottlieb Sarles
Dare: Accepting the Challenge of Trusting Leadership by Scott Weiss
The Balance Myth: Rethinking Work-Life Success by Teresa A. Taylor
The Third Peril by Paul Hoffman
Well done! All your hard work and dedication has paid off, and we’re honored to be partners in your latest and greatest work.
Not pictured: The Third Peril by Paul Hoffman
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So, you know how to identify and approach influencers for endorsements and you’ve got kudos and support rolling in from mentors, thought leaders, bestselling authors, and standouts in your industry. Now, what the heck do you do with those sparkling endorsements? You know that endorsements influence consumers to act, but how do you make sure consumers see those endorsements? Here are a few ideas:
Add endorsements to your book cover. Give the most prominent spot on the cover of your book to the strongest endorsement by your most recognizable endorser. You can add additional endorsements on the back cover or add an endorsement page to the beginning of the book.
Add endorsements to your retailer book pages. Most retailers have a section on each book page specifically for endorsements and reviews. Your publisher can assist in adding these blurbs to Amazon, Barnes & Noble, IndieBound, and other retailer sites. You can also add endorsements to your Amazon book page through your Amazon Author Central account.
Quote those endorsements. Your publicity efforts can get a lot of mileage out of a great endorsement. Add quotes to ads, press releases, book descriptions, and sales materials.
Name-drop. It’s hard to find the fine line between casually mentioning an endorsement and being an obnoxious name-dropper, but it can be done. Don’t be afraid to mention those endorsements at the podium or in interviews when appropriate. Endorsements are largely volunteer efforts, so by making use of your endorsement, you’re endorsing the endorser (did you get that?), which can benefit everyone.
Add an endorsement page to your website. The great thing about websites is that they can be updated regularly to add fresh endorsements. You can even branch out and add published reviews and testimonials from readers. This can help keep your website fresh for your fans and search engines.
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Do you feel like you could be doing a better job at keeping up with your blog? Do you find it hard to dig up inspiration when it’s time to write a new post?
Making an editorial calendar and mapping out your content is a great exercise; it helps you stockpile topics and ideas designed to reinforce your brand identity while providing valuable information to your audience. It’s also simple and completely worth the effort—it will save you time in the long run and make the process of regular blog posting more efficient and enjoyable.
Start by sitting down with any existing content you can pull inspiration from—whether it’s a manuscript, a finished book, old articles, or previous blog posts—and a list of other topics related to your overall platform. From there, identify relevant and timely topics that help you connect with your audience. Then, research and map out 3-6 months’ worth of blog post/article topics, outlining the key points you want to make in each one. Be sure to spend enough time researching and writing the content so that it is consistent with your authorial voice and relevant to your audience.
Once you have a list of good ideas together, get out your calendar and put them in an order that makes sense, tying the post in with things that might be seasonal to your business, or aligning them with a particular holiday or event you already have scheduled.
Now that you’re armed with an outline, as you come across related articles or news or think of specific points you want to include in any particular post, you can add them to your map. Then, when it’s time to write up that next blog post, you already have a solid place to start, making it easier to consistently share your content in a meaningful way.