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Big Bad Weekly Tip: FiledBy.com Helps Authors Establish Their Online Presence

November 2, 2009

Weekly-Tip-2103FiledBy, which says it's the most comprehensive online marketing platform and directory of published author web pages on the Internet, is more than just another networking opportunity for writers and readers. FiledBy also helps authors by providing easy tools to host, link, and organize various marketing activities, as well as linking to online booksellers. Authors can claim their pre-assembled site and start using the basic features for free. FiledBy also offers affordable premium services, such as additional links and uploads (documents, videos, podcasts), a blogging and syndication tool, a customized header graphic, an event calendar, and much more.

If you don’t have an author website and are looking for an easy, low-cost way to promote and sell your book online, you might want to give FiledBy a try. Even if you already have an author website, it’s free to claim your basic FiledBy site and expand your online visibility and networking even further. For more information, click here.

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An Interview with Clint Greenleaf at Beneath the Cover

October 29, 2009

imagesThis week, our fearless leader and CEO, Clint Greenleaf, chatted with Peter Nevland at Beneath the Cover about how he got into book publishing, what an author needs to succeed, and where he learned enough about etiquette to write Attention to Detail. He also ranks the importance of Money, Fans, Writing Quality, and A Marketing Plan for a successful author. Can you guess the order?

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Big Bad Weekly Tip: Let the Online Writer Community Help You!

October 26, 2009

Weekly-Tip-2103They say feedback is priceless. And we couldn’t agree more. Something writers often overlook, or skip entirely, in their writing process is feedback from fellow authors and readers. Specifically, getting constructive criticism and praise could prove to be invaluable.

And of course, the Internet has made it extremely easy to garner the opinions of others. When you get a moment, check out this Squidoo list of social networking sites for writers, most of which were specifically built for authors to connect with other writers, editors, readers, and reviewers. It’s easy to sign up and even easier to start getting worthy feedback.

Authors can also connect with other writers in Facebook Groups like this and Twitter groups like this and this.

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Big Bad Weekly Tip: Do Some Good with Your Extra Books

October 19, 2009

Weekly-Tip-2103You likely have excess, old, returned, or slightly damaged books idly sitting somewhere like a warehouse or your own garage. You don’t want to throw them away, but you don’t know what else to do with them. One great way to make sure your books don’t go to waste is to donate them. Better to get them in the hands of readers rather than letting them gather dust or end up in the trash. There are plenty of organizations out there that accept books as donations, and we've listed a few here. Click on the following links for more information about the programs and their donation procedures.

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Headline Heaven: Get People To Read Your Emails

October 16, 2009

emailAuthors and publishers know that to get their press releases read by the media they need a catchy or alluring subject line for the email carrying that press release.  So how do you craft the perfect headline or subject line that makes others want to read the rest of what you wrote? Follow these 15 steps.

1. It needs to be short, especially a subject line for an email, so use words sparingly.

2. Take into consideration who is receiving the email—write for your targeted audience. An email to the media is not the same as an email to a friend or potential customer.

3. Forget what you know about the English language when it comes to writing headline copy—abbreviations and slang are in; lack of punctuation and syntax go out the window.

4. You can make a statement, a prediction, raise a question, state a statistic, report news, or use any number of vehicles to get one’s attention. Write a headline for each one and compare them.

5. The headline statement can be something bold: "President Obama's Healthcare Plan Will Pass, Says New Book".

6. The headline question can make the reader ponder: "Is the Federal Bailout Working? Asks Economist in New Book".

7. The headline statistic can paint a picture: "50% of Allergy Sufferers Can Be Helped, Says New Book".

8. News hits hard: "Diabetes Book Can Cure Millions".

9. Predictions have lots of latitude: "Republicans May Run a Celebrity in 2012, Says New Book".

10. Do not state something basic such as "Pitch idea” or “New Book” unless it’s followed by more info, such as, "Economist’s New Book Details Bush Missteps".

11. Using humor or the outrageous could work—but only if the subject matter or reader lends itself to that.

12. Referencing something in the news is always helpful: "King of Pop Is Gone, but Branding Expert Details How He’ll Live On".

13.  Borrow popular language from other genres: A cookbook can be referenced using sports lingo: "Chef Nancy’s Chocolate Mouse Is a Home Run!" Or, sports can be discussed using business terms: "Pro Athletes Bankrupt Their Sport, Says Steroid Author".

14.  Link your headline to things that matter most: love, death, health, wealth, fun, beauty, art, nature, education, children, etc.

15.  Nothing works better than prefacing your story idea with one word: "EXCLUSIVE." Let someone have the first crack at a story and let them know they have a limited window of time to respond.

Brian Feinblum is Chief Marketing Officer for Planned Television Arts, the nation’s largest and oldest book promoters. He can be contacted at feinblumb@plannedtvarts.com.

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