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Get the Most Out of LinkedIn—by Taking it Offline

January 15, 2014

How are you gauging the value of your LinkedIn experience? By the number of your connections? How many people view your profile each week? The frequency of your updates? Or maybe you’re waiting for your “profile strength” indicator to creep up to All-Star status? By no means are these meaningless metrics—it’s just that they’re data points, not relationships, and building relationships is where you’ll discover the real value of LinkedIn.

Here are just a few ways to get the conversation going:

  • Ask for Recommendations – No, not the professional endorsements related to your stellar performance. Rather, consider asking the people in your network for hotel or restaurant recommendations the next time you’re faced with business travel to a new city. (Although, for privacy and security reasons, I’d not publicly broadcast your travel dates.) Need a web developer, an illustrator, a great creative team, or a rock-star publicist—ask your contacts. Not comfortable posting an inquiry to your entire network? Simply sort your contacts by location, company, or title and send messages to just the folks on those lists. When your contacts respond with recommendations, offer to discuss over coffee or lunch—it’s a great way to catch up!
  • Share the Media Spotlight – Use Google Alerts or Newsle to keep track of when your close contacts or significant clients are mentioned in the media, then post a congratulatory update and a link to the coverage. Use the @ sign to highlight your contact’s name and then select how broadly you’d like to share the post—publicly, with your LinkedIn connections and Twitter followers, or with just your LinkedIn network. In most cases, the person whose media coverage you’ve highlighted will respond with a thank you and that’s a perfect opportunity to schedule an in-person meeting—another great way to keep in touch!
  • Celebrate a Milestone – I’m sure you notice when business associates, former colleagues, and current clients post updates related to new jobs and promotions. While it may be tempting to just click the “like” button, take a few moments to send a handwritten card with a brief congratulatory message. The recipient will appreciate your thoughtfulness—and it’s another great way to create a meaningful connection.

LinkedIn is tremendously valuable in helping busy professionals maintain a constant stream of information and updates about contacts in their network but, to really use it to your advantage, do what most people don’t. Take the conversation offline to build stronger business partnerships with your online connections.

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Publishing Newsletters for Newbies

January 8, 2014

So you’re new to book publishing and have no idea where to begin in this fast-paced and, at times, confusing industry. There are a lot of great resources out there for authors who are new to publishing. It doesn’t have to be the scary endeavor of venturing into the great unknown plus the daunting task of authoring your first book.

Publishing newsletters are a must for new authors. They will help you stay on top of all the latest industry news and trends, learn from the triumphs and mistakes of your fellow authors and, most importantly, give you insight into the process of publishing and promoting your new book. We’ve compiled a list of key industry newsletters that will help you get a clear picture of the industry you’re entering and how to navigate it.

Greenleaf Book Group
Big Bad Book Nerds
Our monthly newsletter is packed with great publishing tips for authors, updates on key industry news stories, Greenleaf news, and awards and conference opportunities for authors to expand their reach.

Publishers Weekly
PW Daily
A daily report of the industry’s most important news, including big deals, personnel moves, sales information, and technology developments
PW Tip Sheet
An overview of the book market, reports on the next week’s book releases, PW editors' picks for the best new books, interviews with authors, original essays from bestselling writers, and exclusive excerpts
The PW Select Report
Self-publishing news, reviews, author interviews, tips, and insider know-how
PW Book It
Updates from PW’s sales and marketing staff about opportunities to promote your brand in PW

American Booksellers Association
Bookselling this Week
Weekly updates of breaking news in the publishing industry from the leaders of ABA

Shelf Awareness
Daily Enlightenment for the Book Trade
Daily updates on heavy hitters in the marketplace, new titles, fast-selling titles, major author tours, and book reviews

Digital Book World
DBW Daily
Daily updates on all facets of digital book publishing and eBooks, including relevant conferences, seminars, and webinars

Publishing Perspectives
Publishing Perspectives Newsletter
Cutting-edge international publishing news and opinion on traditional, digital, and self-publishing from correspondents around the globe

Author Marketing Experts
Book Marketing Expert
Your go-to guide on book marketing, packed with promotion and publicity tips to boost success and profitability

Open Horizons: Book Marketing and Book Promotion
John Kremer’s Book Marketing Tip
Author of 1001 Ways to Market Your Books, John Kremer provides insight into savvy marketing tactics that tip the publishing scales in your favor

This list is, of course, just a starting point to discovering the multi-faceted world of publishing, but these are great resources that will help you equip yourself with insight into publishing industry success. So whether you’re looking into self-publishing, traditional publishing, or a hybrid of the two, these newsletters will help you on your path to getting your books into readers’ hands.

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Happy Pub Day!

January 3, 2014

All of us at Greenleaf Book Group send congratulations and best wishes to our authors who have books launching in January.

Travels with Gannon and Wyatt: Egypt by Patti Wheeler and Keith Hemstreet

The Great Katie Kate Offers Answers About Asthma by M. Maitland DeLand, M.D.

The Great Katie Kate Explains Epilepsy by M. Maitland DeLand, M.D.

Mission to Heal by Glenn W. Geelhoed, M.D.

Winning Fantasy Baseball by Larry Schecter

Summit by F. Scott Addis

In the Common Interest by John Carona

Live Long, Die Short by Roger Landry, M.D., M.P.H.

Water Music by Georgette Gouveia

Leading with Honor (paperback edition) by Lee Ellis

Unpredictable Webs (paperback edition) by Darlene Quinn

Well done! Your hard work and dedication has paid off and we're honored to be partners in your latest and greatest work.

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Happy Pub Day!

November 29, 2013

Happy Pub Day

We at Greenleaf Book Group would like to take a moment to congratulate our authors who published this December.

A Journey of Body and Soul by Trach Ba Vu

 A Journey of Body and Soul

Well done! All your hard work and dedication has paid off, and we’re honored to be partners in your latest and greatest work.

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Greenleaf Authors Entertain Young Readers at the Texas Book Festival

November 8, 2013
Texas Book Festival

This year, Greenleaf Book Group partnered with the  Texas Book Festival's premier sponsor, H-E-B, by having a number of GBG authors read from popular children's books at the H-E-B Children's Center.

On Saturday, Dave Humphreys - photographer for Well Fed and Well Fed 2 - read from The Sneetches, Larry Phifer and Danny Popovici - author and illustrator, respectively - read from their own book,World on a String, and Keith Hemstreet - co-author of the Travels with Gannon and Wyatt series - read from Oh, the Places You'll Go!

Dave Humphreys - Well Fed and Well Fed 2
Dave Humphreys
Larry Phifer and Danny Popovici
Larry Phifer and Danny Popovici
Patty Wheeler and Keith Hemstreet
Patti Wheeler and Keith Hemstreet

On Sunday, Roy Spence - author of The 10 Essential Hugs of Life - read from Horton Hatches the Egg, and Michael Glasscock - author of Utopia, Texas - read from Return to the Willows

Roy Spence
Roy Spence
Michael Glasscock
Michael Glasscock
Kristine, Carly and Angela
Greenleaf volunteers: Kristine Peyre-Ferry, Carly Cohen, and Angela Alwin

Did you make it to the Book Festival this year? What was your favorite part? 


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