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Make Your Press Release Pack a Punch

September 9, 2014

Launching your publicity campaign can be a daunting task that’s best left to professionals, but sometimes you need to take the bull by the horns yourself. You've spent years writing your masterpiece, and now you're faced with writing a killer press release that gets the media's attention. Here are a few tips for writing your press release: 

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The Importance of a Pub Date

August 26, 2014

When your book publishes can be just as important as what you're publishing. The date you  and/or your publisher chooses to release the book is an integral part of your marketing plan. If you're afforded the luxury of choosing or influencing your publication date, here are just a few things to keep in mind:

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Tips for Beginning Bloggers

August 12, 2014

Are you a new blogger? Feeling a bit overwhelmed? No worries: these three simple tips will help you learn the ropes.


• Frequency. You don't have to blog every day. You don't even have to blog every other day. But you should plan on blogging consistently, at least once a week. Pick a day, stick to it, and build up to more frequent posting. When your readers know when to expect new content from you, they seek out that content.


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Tips for Pricing Your eBook

July 29, 2014
Pricing your ebook can be tricky. You want to be sure it's well positioned within the genre and for promotional opportunities, but you also want to maximize your royalty payment.

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Twitter Mistakes to Avoid

July 15, 2014

Your Twitter profile is your introduction to new followers; your first firm handshake. It helps to establish you as an expert and shows other Twitter users exactly why they should follow you. To grow your platform and utilize Twitter to the fullest, avoid these common profile mistakes:

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Why Isn't My Social Media Following Growing?

March 19, 2014

We’ve already discussed determining your social media status and the dos and don’ts of social media, but what if you’re working hard to create and share quality content on your social media profiles but not seeing your platform grow?

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An Intro to Crowdfunding for Your Book

August 6, 2013

 Crowdfunding is well known as a buzzword, but many people still struggle to grasp the concept. So here’s a quick definition: crowdfunding is a means for artists, entrepreneurs, and businesses to raise funds and mitigate the financial risk of their creative projects or business ventures.

In even simpler terms, it’s a way to generate financial backing from people who believe in your project—your family, friends, peers, and audience.

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Increase Your Book Discoverability with Online Excerpts

April 19, 2013

I’m blogging over at the IBPA blog about the benefits of online excerpts and I’ll be speaking at the IBPA Publishing University in Chicago April 26-27 – Session 904: Marketing Outside the Box: Creative Tools to revitalize Revenue, including book discoverability, shareability and monetization.


Check out the post below and I’ll see you in Chicago!


Increase Your Book Discoverability with Online Excerpts


Book discoverability—how and where consumers find and purchase books—is a priority in any good book marketing plan. This happens in a multitude of ways, ranging from giveaways to publicity to word-of-mouth, and what generates the most interest is different for every book. But what if there was one thing that every book should have to help their online discoverability? One thing that increases the odds that every book will connect with the right audience? There is - online excerpts


Available Amazon Search Inside and B&N See Inside


Read More…

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Tree Neutral Book Publishing – YES! It Does Exist!

April 8, 2013

Tree Neutral

Greenleaf isn’t just our CEO’s last name—Greenleaf Book Group is committed to taking proactive steps to offset our tree consumption in our day-to-day and business lives. We recycle, do the majority of our daily work electronically, and encourage our partners and authors to do the same. (We’ve also been known to give a tree a little hug as we walk by. Shhh. It’s our little secret.)


Tree Neutral© is our commitment to the future of our forests. We work with individuals and companies that want to offset the number of trees they consume by taking proactive steps such as recycling, converting to electronic records, planting trees in direct proportion to the number of trees they use, and other methods of reducing tree consumption.


We partner with the Arbor Day Foundation to offset the number of trees the books we published consume by taking part in reforestation initiatives all across the United States. In 2012, we focused on Pere Marquette State Forest in Michigan’s Lower Peninsula as well as Manchester State Forest in central South Carolina to improve habitat for endangered species and restore the forests to their former glory. 

Manchester State Forest

Our nation’s forests provide wood for homes, habitat for wildlife, clean air, and drinking water for millions. Urban trees provide environmental, economic, and social benefits such as reduced energy consumption, less stormwater runoff, and lower crime rates. You can imagine the havoc deforestation creates and see why we’re so committed to the cause.


So, just how many trees did Tree Neutral© plant in 2012?


(drumroll please)


A whopping 10,742 trees! That makes 45,462 trees since the inception of the Tree Neutral© program.


We hope you’re as impressed and inspired by these numbers as we are—and remember, by choosing to be Tree Neutral, you’re making a responsible decision that will have a positive impact on the future, your life, and your business. To get involved, visit the Take Action page of the Arbor Day Foundation for information on donating, becoming a member, and volunteering in your community.


Follow us on Facebook to watch as this number continues to grow. 

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Utilizing Endorsements

March 27, 2013

So, you know how to identify and approach influencers for endorsements and you’ve got kudos and support rolling in from mentors, thought leaders, bestselling authors, and standouts in your industry. Now, what the heck do you do with those sparkling endorsements? You know that endorsements influence consumers to act, but how do you make sure consumers see those endorsements? Here are a few ideas:


Add endorsements to your book cover. Give the most prominent spot on the cover of your book to the strongest endorsement by your most recognizable endorser. You can add additional endorsements on the back cover or add an endorsement page to the beginning of the book.

Add endorsements to your retailer book pages. Most retailers have a section on each book page specifically for endorsements and reviews. Your publisher can assist in adding these blurbs to Amazon, Barnes & Noble, IndieBound, and other retailer sites. You can also add endorsements to your Amazon book page through your Amazon Author Central account.

Quote those endorsements. Your publicity efforts can get a lot of mileage out of a great endorsement. Add quotes to ads, press releases, book descriptions, and sales materials.

Name-drop. It’s hard to find the fine line between casually mentioning an endorsement and being an obnoxious name-dropper, but it can be done. Don’t be afraid to mention those endorsements at the podium or in interviews when appropriate. Endorsements are largely volunteer efforts, so by making use of your endorsement, you’re endorsing the endorser (did you get that?), which can benefit everyone.

Add an endorsement page to your website. The great thing about websites is that they can be updated regularly to add fresh endorsements. You can even branch out and add published reviews and testimonials from readers. This can help keep your website fresh for your fans and search engines. 

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