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10 Tips for Marketing Your Book

October 14, 2014

There's so much information out there about how to market your book that it can be hard to determine the best place to start. Here are 10 simple tips for marketing your book that will put you on the path to success.


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Liven Up Your Facebook Page

September 30, 2014

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Make Your Press Release Pack a Punch

September 9, 2014

Launching your publicity campaign can be a daunting task that’s best left to professionals, but sometimes you need to take the bull by the horns yourself. You've spent years writing your masterpiece, and now you're faced with writing a killer press release that gets the media's attention. Here are a few tips for writing your press release: 

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The Importance of a Pub Date

August 26, 2014

When your book publishes can be just as important as what you're publishing. The date you  and/or your publisher chooses to release the book is an integral part of your marketing plan. If you're afforded the luxury of choosing or influencing your publication date, here are just a few things to keep in mind:

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Tips for Beginning Bloggers

August 12, 2014

Are you a new blogger? Feeling a bit overwhelmed? No worries: these three simple tips will help you learn the ropes.


• Frequency. You don't have to blog every day. You don't even have to blog every other day. But you should plan on blogging consistently, at least once a week. Pick a day, stick to it, and build up to more frequent posting. When your readers know when to expect new content from you, they seek out that content.


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Tips for Pricing Your eBook

July 29, 2014
Pricing your ebook can be tricky. You want to be sure it's well positioned within the genre and for promotional opportunities, but you also want to maximize your royalty payment.

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Twitter Mistakes to Avoid

July 15, 2014

Your Twitter profile is your introduction to new followers; your first firm handshake. It helps to establish you as an expert and shows other Twitter users exactly why they should follow you. To grow your platform and utilize Twitter to the fullest, avoid these common profile mistakes:

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Why Isn't My Social Media Following Growing?

March 19, 2014

We’ve already discussed determining your social media status and the dos and don’ts of social media, but what if you’re working hard to create and share quality content on your social media profiles but not seeing your platform grow?

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An Intro to Crowdfunding for Your Book

August 6, 2013

 Crowdfunding is well known as a buzzword, but many people still struggle to grasp the concept. So here’s a quick definition: crowdfunding is a means for artists, entrepreneurs, and businesses to raise funds and mitigate the financial risk of their creative projects or business ventures.

In even simpler terms, it’s a way to generate financial backing from people who believe in your project—your family, friends, peers, and audience.

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Increase Your Book Discoverability with Online Excerpts

April 19, 2013

I’m blogging over at the IBPA blog about the benefits of online excerpts and I’ll be speaking at the IBPA Publishing University in Chicago April 26-27 – Session 904: Marketing Outside the Box: Creative Tools to revitalize Revenue, including book discoverability, shareability and monetization.


Check out the post below and I’ll see you in Chicago!


Increase Your Book Discoverability with Online Excerpts


Book discoverability—how and where consumers find and purchase books—is a priority in any good book marketing plan. This happens in a multitude of ways, ranging from giveaways to publicity to word-of-mouth, and what generates the most interest is different for every book. But what if there was one thing that every book should have to help their online discoverability? One thing that increases the odds that every book will connect with the right audience? There is - online excerpts


Available Amazon Search Inside and B&N See Inside


Read More…

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