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Favorite Halloween Reads
October 31, 2011
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by Carly Willsie
Happy Halloween, fellow book nerds!
In the spirit of spookiness, we’ve been on the search for some truly great Halloween reads. In fact, our monthly staff book club last week was dedicated to anything scary, creepy, evil, or just plain weird. Below are some of our staff’s favorites.
Tanya—“The Tell-Tale Heart” by Edgar Allen Poe
Bryan C.—Evil by Rennie Sparks
Matt—Bunnicula: A Rabbit-Tale of Mystery by Deborah and James Howe
Alan—House of Leaves by Mark Z. Danielewski
Carly—“Lusus Naturae” by Margaret Atwood and “The Legend of Sleepy Hollow” by Washington Irving
Jessica M.—Clifford’s Halloween by Norman Bridwell
Natalie—The Witches by Roald Dahl
Corrin— “The Pit and the Pendulum,” “The Premature Burial,” and the “The Tell-Tale Heart” by Edgar Allen Poe
Need more spook? NPR also suggests three cerebral Halloween reads, Kirkus Reviews listed its favorites, and Readers Digest has nine scary books for kids. Of course, if you’re not in the mood for staying in and reading by candlelight, you can take your nerdiness to the streets with a literary Halloween costume.
Let us know your picks with a comment, or via Twitter and Facebook!
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Greenleaf’s Required Reading: Books to Get You Out of Your Summer Slump
August 30, 2011
by Carly Willsie
As students around the country head back to school, backpacks are rapidly stuffed with laptops, pens, notebooks, and heavy textbooks. Amid the scramble to finish class assignments and complete mandatory chapters, leisure reading gets relegated to winter break. Reading personal books during the school year, however, can be fun, stimulating, and stress-relieving. And for those of us who are long-graduated, we can get behind in our reading just as easily, falling into a summer slump of all work, no play. In the spirit of reading for fun, we’ve rounded up links to our favorite reading lists from the past month or so. Let us know what books are on your to-read list this fall!
Online College Courses shares the fifty best novels for business majors; their list encompasses themes ranging from “Big Bad Businesses” (including Thank You For Smoking by Christopher Buckley) to “Classics” (including the requisite Atlas Shrugged) to “Worker’s Rights” (featuring Pietro di Donato’s Christ in Concrete), and more. There are some great selections featured here for an often-ignored reading group—aspiring businesspeople.
If you’re lucky enough to be enjoying a late summer vacation, NPR listed five new “Heady, Not Heavy” books that masterfully blend smart themes and sophisticated plots with entertainment. All of the featured books would make great beach or barbecue-side reads.
Feeling adventurous? You can always try to hunt down 2011’s most sought-after out-of-print books. BookFinder.com lists the top one hundred on their site this week. Sex by Madonna tops the list, followed by titles by Stephen King, Nora Roberts, Johnny Cash, and Norman Mailer. We all want what we can’t have, don’t we?
In the spirit of a Harry Potter and G.R.R. Martin–filled summer, Flavorwire lists Lev Grossman’s top ten must-read fantasy novels. (Yes, both Harry Potter and the Sorcerer’s Stone and A Game of Thrones are on the list).
If you’re suffering through the Texas drought with us here at Greenleaf, reading one of the books on The Daily Beast’s Irene-inspired “Hurricane Lit” list just might convince you that clouds do indeed exist.
Not enough? Check out TheBrowser’s “FiveBooks” section. The site regularly interviews distinguished writers and critics on the best books in their field. Find out Woody Allen’s picks for “Inspiration,” Darren Aronofsky’s for “Making Movies,” and Sophie Kinsella’s for “Chick Lit.”
When you’re done reading all these books, you can test your literature IQ over at Sporcle.com. Publishers Weekly rounded up some great book quizzes this week on that site. (For the record: Yes, this is a challenge.)
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Read a Few Thousand Good Books Lately?
June 20, 2011
by Corrin Foster
Today's post is by Brian Feinblum, the chief marketing officer for Planned Television Arts, who has been promoting and marketing authors since 1989. You can reach him at feinblumb@plannedtvarts.com or catch his blog at http://www.bookmarketingbuzzblog.blogspot.com.
Imagine being sequestered somewhere for about a year, getting paid to do what you may love the most: read books. Lots of them. Every day. Nonstop. A marathon of books, books, and more books. Could you do it?
The equivalent in sports-watching is taking place right now. Major League Baseball, in its infinite marketing wisdom, is paying two guys to watch baseball day and night throughout the season. They will watch 2,450 regular season games and then the playoffs and World Series. They are on display to the public—you can go to their first-floor “fan cave” in a space formerly famous for occupying the original Tower Records on East 4th Street in Manhattan.
Besides watching games, the two superfans film a reality show that airs on www.MLB.com. These unabashed baseball addicts interest me because they call into question the old adage about too much of a good thing. I wonder, after it’s all done, will they’ll ever want to watch another game? Or will they come away as addicted as ever?
Can publishing sponsor some gimmick like this? Could Random House, HarperCollins, Simon & Schuster, or Macmillan pay someone to read books by its best authors, nonstop? Would Amazon sponsor a read-a-thon to highlight the readings of its best customers? Should Barnes & Noble pay someone to read as many books on its Nook as possible over the summer? Maybe someone wants to set a Guinness World Record for most books read and blogged about in one month?
The writing profession does get its due—there are many book and author awards out there. There are a number of best-seller lists one can make. There’s attention drawn to a book by reviewers and bloggers. There are public book signings. And there is countless coverage on social networking sites. But maybe the industry, as a whole, needs some fanfare. It’s been a rough few years for traditional publishing, considering layoffs, consolidations, shrinking sales, and store closings.
It’s time to celebrate the profession and art of writing. Go buy a book—or read one.
Or a few thousand of them.
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ISBN Decoded
May 3, 2011
by Corrin Foster
There are several (confusing, complicated, and time-consuming) compliance requirements for a printed, saleable book to be, well . . . saleable. The most important requirement is obtaining an International Standard Book Number, or ISBN. (Not “ISBN number” or “izbin." Just ISBN, please.) This number gives your book a universal numerical identifier—sort of a Social Security number for your work. It lasts for the life of the book and allows bookstores, media, publishers, and consumers to order, identify, and refer to your book. In fact, almost all major ordering systems use the ISBN exclusively
ISBNs formerly consisted of ten digits, but the International ISBN Agency changed the system to use a thirteen-digit number because they were running out of ten-digit numbers. Every thirteen-digit ISBN contains five sets of numbers, each separated by dashes.
Lets decode those digits, shall we?
The first three digits are 978, the default prefix for books. When all of the current ISBNs are used, the next prefix will be 979.
The next section may be up to five digits and identifies the country, region, or language of the book; a 0 or 1 means the book is published in English. In the example, it is a 1.
The third series describes the publisher or imprint and is usually six or seven digits long—the publisher number in the example is 929774. These three sets of numbers together comprise your ISBN prefix.
The fourth set is the publication number. Usually, a 0 or 00 is used for the first book by a particular publisher, then a 1 or 01 for the second, and so on. The example’s publication number is 38, meaning it’s the thirty-ninth book released by the publisher who owns the corresponding prefix.
The final digit is the check digit, which can be a numeral from 0 to 9 or the letter X. It is calculated on a modulus 11 with weights of 10 through 2, using X in lieu of 10 where ten would occur as a check digit. Did we lose you? Basically, using an automatic algorithmic calculation (we like to call it magic), this digit acts as a check to make sure the entire ISBN is correct. The check digit in the example is an 8.
And that’s your ISBN in a nutshell!
If we’ve piqued your interest in ISBNs, visit R. R. Bowker, the official ISBN agency in the United States. There you can convert your ten-digit ISBN to a thirteen-digit ISBN, register a new ISBN, and more.
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Stock Photos That Make No Sense
April 26, 2011
by Corrin Foster
Cover designers often work with stock photography for various reasons, but finding the perfect low- or no-royalty image that isn’t overused can be a major challenge.
We've all seen the stock photos of serious business people gathered around a boardroom table or happy shoppers walking through a mall with their arms full of shopping bags, and while the images may be a bit overused, it's because they depict somewhat realistic situations.
And then there's some stock photos that make no sense. We don't think these images will be overused anytime soon.
At least we hope not.
Image courtesy of Getty.
Trackback URL for this post:
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Publishing Options Series: What's the Deal with Self-Publishing?
March 16, 2011
by Katie Steigman
In this series we will address one of the biggest questions facing authors today: how will I publish my book? As little as ten or fifteen years ago, this answer would have been simple: get an agent, who will then pitch the book to major publishers on your behalf. Now, with the wide variety of options available, it can be hard to decide what route to take. This is why, one post at a time, we’ll dissect each of the options in an effort to help authors better answer that question.
In our last post, we talked about how traditional publishers work. Today we will discuss the burgeoning business of self-publishing. Self-publishing (not to be confused with vanity publishing, which we’ll discuss next time) is basically the process of contracting with a variety of professionals to create a book. That might include editors, graphic designers, book compositors, printers, and distributors. So, for example, if you have a complete manuscript, you’ll have to find and pay an editor to work on the content; then a compositor to do the interior layout; then a cover designer to create the cover, back cover, spine, and flaps; and so on. You can also hire book shepherds or packagers, who have a stable of contractors and who will coordinate the work on your book.
Sounds like a lot of work, doesn’t it? Well, there are some good reasons to do it yourself, and we’ll share some of the downsides as well.
Pros:
Ownership. Since you created the book, you own the publication rights to all versions of the book (ebooks, foreign editions, film adaptations, etc.)—unless you sell them to a traditional publisher. Retaining your rights is especially useful if your brand or business is tied to the book and if you’ll want to incorporate parts of the content from the book into your website, seminars, materials, and the like. When you self-publish, you pay the upfront cost, but you also keep a much larger percentage of the profits (to the tune of 35 to 45 percent of the retail price versus 2 to 10 percent with traditional publishers).
Creative control. Since you’re calling the shots, you get to decide exactly how you want your book to look. You have final say on everything—from how the editor approaches the content, to what colors the designer uses in the cover, to the printing specifications and technology.
Speed to market. Having control of the project also gives you the ability to get your content to the market faster than a traditional publisher would be able to. If you have something timely you want out in six to twelve months rather than two or three years, self-publishing is the way to go.
Cons:
Quality. Even when working with purported “experts” you should always be wary of the experience an editor or designer brings to your project. There are plenty of contractors out there with little experience creating a commercially viable book, and it can be a hard pill to swallow if you get stuck paying for low-quality work. Additionally, a self-published book can lack the unity of having one team working on it, as well as the polish a seasoned publisher can provide. Even if you’re working with highly skilled professionals, unless they are receiving the kind of feedback from national retail buyers that major publishers are getting, they will never have the same insight and therefore won’t be able to provide the same level of quality. Many self-published books unfortunately possess a few major missteps that keep them off the shelves of major retailer.
Distribution. Since anyone can self-publish a book, there is no guarantee of quality and self-published books are often viewed poorly by the media and retailers. And because self-publishers generally do not receive feedback from retail, they lack the ability to adapt to the market the same way publishers can. Since retailers can be squeamish about self-published books, getting into retail channels, even with the help of a distributor, can be difficult.
Distinction. For the reasons we’ve discussed (quality control, lack of retail feedback) self-published books can sometimes carry a stigma. Since they generally lack solid retail distribution, their sales histories are usually weak, which makes them a riskier bet for retail buyers. For buyers, it’s a question of choosing something untested with no track record (a self-published book) over a product that has a record of excellence (a traditionally published book).
So what now? There is a wide variety of resources and articles out there for self-publishers (like this one from Nathan Bransford on self-published millionaires). Here are a few websites and books to check out:
- Dan Poynter’s website on publishing, complete with everything from writing and editing advice to information on how to typeset your book and find a printer. Poynter also has quite a few books out on self-publishing.
- John Kremer’s site focuses on book marketing and also offers all kinds of resources for self-publishers.
- Self-Publishing for Dummies by Jason Rich: This book is a simple introduction to the business of self-publishing, complete with the traditional For Dummies graphics.
- The Complete Guide to Self-Publishing by Tom and Marilyn Ross: This book surveys the entire process from writing to printing to promoting.
If your goals as an author are aligned with the pros above and the cons are something you can stomach, it’s probably a good idea to dig a little deeper into self-publishing as an option for your book. Once you’ve done your research, the next step is identifying vendors. The resources above should point you in the right direction and help you find qualified professionals who can provide the services you need to create your book.
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A Good Reason to Read Some Seuss!
March 2, 2011
by Katie Steigman
Today is National Read Across America Day in celebration of the great American children's book author Theodor Seuss Geisel--"Dr. Seuss". The National Education Association's Read Across America program is a year-round push to inspire and motivate children and communities to read. In that spirit, we've listed a few staff picks for our favorite Dr. Seuss books. Leave us a comment with your favorite!
Nate- I Had Trouble Getting to Solla Sollew
Tanya, Katelynn & Jenn- Oh the Places You'll Go!
Andrea & Bill- Green Eggs and Ham
Katie- The Butter Battle Book
Wendy- On Beyond Zebra!
Jay & Heather- The Lorax
Sheila- The Cat in the Hat
Kim- Yertle the Turtle and Other Stories
Brian P.- There's a Wocket in My Pocket!
For more on Dr. Seuss and National Read Across America Day, check out this video.
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Top 5 Marketing Mistakes Authors Make
March 2, 2011
by Shennandoah Diaz
Writers are an enthusiastic and passionate bunch, but when it comes to marketing, we see more confused faces, blank stares, and resistance than in any other industry. It's easy to be idealistic about writing a book, but when it comes down to it, publishing is a business, and authors who want to sell books need to be on top of marketing. To offer some guidance on the topic, here are the top five mistakes we see authors make in their marketing efforts.
#1 Not Doing Any Marketing at All
The worst thing you can do as an author is nothing. Publishers and bookstores alike are concerned about bottom lines and profit margins. They won’t risk their money on a title with no marketing support. Even if you do manage to get it into bookstores, if you don’t drive people in to buy your book, you may be stuck with hundreds of returns as the books that never sell make their way back to the warehouse (leaving you looking like a dud not worth publishing again). In many cases, you have roughly three months from the date of publication to prove the strength of your title. If it doesn’t move, you can say goodbye bookstore and hello backlist.
#2 Waiting Until They’re Published
Everyone wants a bestseller. Did you know that bestseller status is based on velocity of sales and not on the total amount of sales? That velocity is built largely on preorders from retail stores? Retail stores start making their purchase decisions as many as six months before the date of publication, which means you have to prove you have the followers before you even have a book. You need to start building your author platform now. It takes three months to get traction, six months to see results, and a good year to build up a decent platform. Don’t wait.
#3 Expecting the Publisher to Do It All for Them
Again, publishing is a business. If you go out and start a business, you don't expect the bank who fronts the loan to do marketing for you. Publishers take on titles based on the assumption that you will actively sell your book, and they are expecting you to deliver. Even though this can be frustrating, it’s your career hanging in the balance if the book doesn't sell.
#4 Automating Everything
Too many people—not just authors—think that marketing is automated content. It’s not. I’m all for re-purposing content and streamlining processes, but a constant stream of one-way ads and promotional posts is a cop-out. Today’s market demands engagement. They want direct access to the real you in real time. Don’t set your marketing on cruise control.
#5 Not Making It Professional
Last but not least, too many authors plop a DIY website with no content and a few weak profiles on the Internet and attend one writer’s conference and call that being a professional author. You have to dress for success, and your marketing materials have to be up to snuff. You need to invest in professional websites, vibrant materials, and a professional appearance so you always make a great first impression. Any author with the intention of getting into Barnes & Noble should expect to spend at least $5,000 to $10,000 on marketing.
If you are an aspiring author, I implore you to take heed and put some thought and money into your marketing. To succeed in retail, you need great marketing in addition to a great book. Don’t leave it up to chance!
Shennandoah Diaz is president of Brass Knuckles Media, an uncensored PR & Marketing firm catering to creatives and the avant garde. Passionate about education, Diaz empowers creatives by sharing articles and teaching workshops on marketing, social media, and publishing. Learn more at www.brassknucklesmedia.com or at www.shennandoahdiaz.com.
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Becoming an Expert Is Good for Business
February 18, 2011
by Katie Steigman
How to Establish Yourself as an Expert to Grow Your Network and Client Base
Everyone is an expert in something, whether it’s basket weaving, social media marketing, or book editing. Consider this: being known as an expert in your field or area of interest affords you (and your business) all kinds of good stuff: credibility, a wider network, new clients or readers, and chance to cut through the noise. For all types of authors, an expert status can lend itself to getting the word out about a book and grabbing the attention of new readers. Here are three easy steps to get you started:
1. Figure out what you know.
In which fields do you have credentials, a strong knowledge base, or passion? What do people ask you about? What do you just love doing? Answer this question and—voilà—you have your specialty. Next: specify, specify, specify. Don’t be just a branding expert; be an expert on personal branding for LinkedIn. A health guru could work toward becoming a clean-eating coach, and a leadership consultant could specialize in educational or nonprofit leadership. By narrowing your area of focus, you stand out among your competitors and peers and attract the attention of the right people.
2. Do your homework and build your message.
Once you’ve identified your area of expertise, it’s time to do some research. Figure out what leaders in your field are saying about the topic at hand. To continue one of the examples above, how do other experts approach the topic of clean eating? Scour books, industry journals, and the Internet to see what’s already been said so you can position yourself in a unique way. Your message is your value proposition, and it should continue the conversation in your voice, with several clear points. For the health guru, that could look something like this:
“Providing busy families with a clean-eating plan that sticks” or
“Teaching parents how to eliminate processed foods from the kitchen.”
3. Deliver your message.
So now that you know what you’re talking about and have surveyed the landscape, how do you get the message across to your people? There are several ways:
- Write helpful articles and post them to article aggregators and industry publications, or start a blog or newsletter and post your content there. You can also check out other blogs or websites in your field to see if you can write guest posts for them.
- Look for local groups, organizations, conferences, and seminars where you might be able to teach or speak. You could host your own seminars, webinars, or Internet radio shows to educate people on your topic of expertise.
- We’ve said it before and we’ll say it again—write a book! When you hand someone your book, or they see it on bookstore shelves, it’s instant credibility for you. Just make sure you do your research before you get started, as we’ve discussed many times. The book industry can be tricky, especially for newcomers.
These tips are meant to point you in the right direction, but becoming an expert is not something that happens overnight. It take quite a bit of time and hard work to amass the content you need to disseminate your message, so taking it slow and moving one step at a time is key. For more resources, check out Dan Schawbel’s Personal Branding Blog or one of these titles: Trust Agents by Chris Brogan, Good in a Room by Stephanie Palmer, or The Brand You 50 by Tom Peters.
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On Piracy, Ebooks, and Giving Away Your Book for Free
February 15, 2011
by Katie Steigman
Beloved author Neil Gaiman discusses why he's not concerned about book piracy, and what happened when he convinced his publisher to give away his book for free.
As long as we've had access to unprecedented amounts of information via the internet, there has been the problem of piracy. Even before ebooks and digital rights management, people were posting and sharing poems, stories, and book chapters on the internet without permission from the author or publisher.
In this quick clip, sci-fi powerhouse Neil Gaiman weighs in with his experience on the issue of piracy, from an author's perspective. After looking at trends in his own book sales, Mr. Gaiman champions the idea that if you give away some of your content for free, consumers will still buy your book--an idea that people have thrown around for years and that has new poignancy due to increasing ebook sales.
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