Publishers Weekly has announced the date of their first annual National Bookstore Day, which will take place on Saturday, November 7, 2009. This special day was designed to to celebrate bookselling and the vibrant culture of bookstores, but authors can also find ways to contribute. One suggestion is to offer free copies of your book to bookstores for use in promotional giveaways or raffles. If they stock your book, you could mention their bookstore event to your email list. You might also offer to contribute to free workshop or seminar series that your local bookstores might be planning for that day. Email PWEvents@reedbusiness.com for more information and to find other ways you can participate.
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The submission deadline for the Mom's Choice Awards® is just around the corner, so if you want to get the attention of the parents and educators of the world, listen up!
Authors of parenting guides, children’s books, and young adult novels know how beneficial a publicity campaign that strategically targets women can be. What better way to market your book to moms than to have an official Mom’s seal of approval? The Mom's Choice Awards represent a mark of distinction that parents, teachers, librarians, and booksellers trust when selecting quality, family-friendly materials. Winning a Mom’s Choice Award is not only an honor for an author, but it brings its winners added benefits for their marketing and publicity campaigns, such as product reviews posted to Amazon.com and BN.com, a national media release, cooperative advertising opportunities, promotional opportunities at BookExpo America and ABC Kids Expo, product promotions via the Mom's Choice Awards website, great discounts on radio, television, and print campaigns, and much more!
The entry deadline for this year’s awards is October 1, 2009. All published books with copyright dates of 2007 to 2010 are eligible. Click here for more detailed information and entry guidelines.
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If you've started to use social media (Facebook, Twitter, LinkedIn, etc.) for book promotion, which we recommend for most authors in varying degrees, you may find yourself wondering how you’re going to keep all of your profiles updated. As you start to add additional networks, posting the same thing in multiple places can begin to feel tedious and burdensome. Not to worry—there are, of course, online tools that can help you manage your online tools. Here are some free tools that allow you to easily post a single message to multiple social media accounts all at once:
For more information on the capabilities of these types of tools, check out this article from Computer World. Don’t let your online networks get the best of you!
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It’s more obvious than ever that the publishing industry is changing, and combined with the current retail slump, it is even more difficult to get independent books onto bookstore shelves. However, in addition to keeping your book distributor updated on your upcoming media appearances, there are some other things that you can do as an author to help make headway. One recommendation is to develop a strong following in your local community from which you can expand upon into other markets. Click here for some great tips from Penny Sansevieri, CEO and founder of Author Marketing Experts, Inc., on how to get in good with your local bookstores.
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Your website offers the unique ability to sell directly to consumers. However, not everyone is comfortable providing their credit card information on an unfamiliar website. People may also wish to use a rewards membership with their favorite bookseller to buy your book. Therefore, it is wise to supply multiple purchasing options in addition to your own personal online store.
Bookstores may also check your website to see if you are supporting them by including them as a purchase option, so if you want to give your distributor its best shot at getting a corporate buy for your book, be sure to include purchase links to the corporate bookstore chains. If you want to get support from the independent bookstore community, then you'd better also link to IndieBound. Of course, there is the bookselling beast that is Amazon.com, but be careful not to irritate bookstores by linking only to Amazon. Sign up for the affiliate programs of the aforementioned retailers for easy linking options and to get yourself an extra little piece of the pie.
Here are links to the most common bookseller affiliate programs:
If you want to build strong support in your local market, you might also consider linking to specific bookstore websites in your area. The more purchase options, the more likely your website visitors are to buy!
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We're teaming up with independent bookselling superstars BookPeople this August for the first-ever Austin Publishing University, a seminar series for authors and aspiring authors on how to get your book published efficiently and profitably.
If you're in the central Texas area, we'd love to have you join us on the first four Sundays in August at BookPeople (603 N. Lamar, Austin, Texas). Sessions cost $15 each or $45 for all four. Attendance is limited to 60 people per session. To reserve a seat call (512) 472-5050 or visit BookPeople.
It's going to be a fun, educational event—one we hope will untangle some of the complexities of getting a book produced, distributed, and marketed, as well as answer any questions on the publishing industry attendees have, whether basic or advanced. Be sure to visit our Facebook page, and if you're the Twittering type, you can tweet about Austin Publishing University with the hashtag #apu09.
Descriptions of the four sessions of APU after the jump.
SESSION 1 – Ins & Outs: The Industry Overview
Sunday, August 2, 2009 1:00 – 2:30 pm
The publishing industry presents many business models for authors, each with its own set of pros and cons. This class will walk you through the industry and give you the tools you need to choose the best path for your project. Plus, you will gain a basic understanding of what it takes to successfully create and market content in the retail marketplace. Learn the ins and outs of traditional publishing, self-publishing, print-on-demand publishing, and hybrid models—and how to avoid publishing pitfalls along the way.
SESSION 2 – Hot Topic: Content is King
Sunday, August 9, 2009 1:00 – 2:30 pm
So you know you want to write a book, but the blank page is glaring at you and you just don’t know how to begin. Come learn some useful techniques for structuring the writing process, getting past the terrifying first blank page, and presenting your ideas in a compelling and engaging manner.
SESSION 3 – Killer Covers: Boosting Sales by Design
Sunday, August 16, 2009 1:00 – 2:30 pm
Book jackets serve a number of purposes that are essential to the success of your book. This class will teach you how to make informed decisions about your covers by examining a variety of topics including genre appropriateness, the role of research, concept and tone, using photography and/or illustration, branding a series, endorsements, author photos, printing technology, retail durability, Amazon thumbnails, and design trends. We will closely analyze examples of various cover designs including award winning work.
SESSION 4 – Storming the Market: Online, On the Air, and On the Shelves
Sunday, August 23, 2009 1:00 – 2:30 pm
As the old saying goes, it’s easy to write a book: Selling it is hard. This class will discuss how effective marketing strategies, combined with traditional publicity and new media, come together to create a successful book launch. We will review the basic timeline that you should follow, describing what to do before, during, and after your publishing date. Don’t miss this rare opportunity to get the perspective of veteran publishers and retailers from both us at Greenleaf Book Group and BookPeople.
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BookTour.com, the world's largest, 100% free directory of author events, recently announced that they have partnered with Amazon.com. Authors who list their tour dates on BookTour.com will now see those dates automatically appear on their corresponding Amazon Author Page. Check out author Daniel Silva’s Amazon page to see this in action. It's a great way to get even more exposure for your upcoming bookstore events. If you haven’t already signed up for a free BookTour.com account, now is the time! Click here to sign up.
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One of our favorite moments of last May’s BookExpo coverage was this one-liner from Bob Miller of HarperStudio: during a discussion on “Stupid Things Publishers & Booksellers Do,” he said, “No more Tuesdays with Marley?” He was, of course, referring to the hastily (and poorly) produced copycats that tend to follow breakout successes in the book world. (Here’s looking at you, Sense and Sensibility and Sea Monsters.)
The lesson is to not let market trends alone dictate the book you decide to write and publish. Most of the time, book buyers will see right through a blatant attempt to piggyback onto a successful book that was probably a success because it was a well-written and smartly packaged book—not because it contained special subject matter (boy wizards, emo vampires, etc.) that readers craved in and of itself.
Anyway, if you thought Tuesdays with Marley was clever, you’ll love the fake-bestseller contest put on by Steve Hely, author of How I Became a Famous Novelist (Grove Press). His book includes a mock NYT bestseller list [PDF alert], and he invited others to come up with their own bogus book titles. A personal favorite, from @ami_with_an_i: "Punk Girls Don't Get Fat: The Secrets of Staying Skinny on Just Two Packs of Camel Wides and a Flask of Cheap Whiskey a Day." See them all on Twitter and on Facebook. (PS: This is also near-brilliant social media marketing, obviously.)
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Some of you might remember that for an April Fool's gag, we gave seven "hot tips" for author events.
Over at HarperStudio's blog The 26th Story, they're giving you the good stuff: a great blog post with five important (real) things to remember for authors who are having book signings at local stores.
Those tips include:
- We are investing in you. Invest in us!
- Don't spread yourself too thin.
- Please don't second-guess the bookstore.
- Stay calm; do not panic!
- Enjoy your big day!
Check out the blog post, "An Author Walks Into a Bookstore (for a signing)" to get the complete information.
Other links to check out on the how-tos, goods, bads, uglies, and mathematics of book signings and author events:
- E-How's How to Do a Bookstore Signing
- Chip MacGregor's Booksignings and Websites
- Publishing Explained's book signing: organizing for success
- The Swivet's Pimpin' Your Book: The Economics of the Average Bookstore Event
- The Book Deal's Attention shoppers: Lessons learned from a book signing disaster (contributed by author Lisa Haneberg)
If you have any stories to share about author events (both as an author and as an antendee), let us know!
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The video just so happens to feature author Neil Gaiman, which you big bad book blog readers may recognize as a favorite of mine, and an extraordinaire at modern book promotional techniques.
Authors and publicists, share with us some of your favorite techniques for combining digital tools and marketing efforts for your books!