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Why Owning Your Publishing Rights is Important

February 6, 2012

Apple announced its iBooks Author application last month to much excitement as authors and publishers alike applauded the free app’s self-publishing capabilities. The cheers quickly died down, however, when sites like Mashable, PC Mag, and the Huffington Post began taking issue with iBooks Author’s user agreement. The sites noted that, by publishing your work on iBooks Author, you relinquish your book’s publishing rights to Apple.

 

Although Apple wouldn’t exactly own your content (it doesn’t lay claim to the content itself, but does stipulate that you sell your book exclusively through the iBooks store), the arguments did expose a very important—but not very often discussed—aspect of publishing: rights ownership.

 

So, what’s the hullabaloo all about? Why are publishing rights important, and why should you care if you own yours? We’ve listed some of the key benefits to publishing rights ownership below.

 

 

Varied Distribution

When you own the publishing rights to your unique content, you choose where it sells. Want to stock your book in a friend’s boutique? Have hopes of pursuing grocery store distribution on your own? Feel like boycotting Amazon? You’ll have to own your publishing rights for that kind of personalized distribution, and that includes listing the book on your own website. Notice that authors who have published with traditional presses—and, consequently, sold their publishing rights—generally won’t have a direct buy button. You’ll be directed to Amazon, Barnes & Noble, or another e-tailer instead, even though sales made directly from your website will make you more money, bring more opportunity for interaction with your fans, and build your ever-important fan list.

 

 

Repurposing

Many nonfiction authors have content that will need to be periodically updated, while others recognize the importance of ancillary products and wish to repackage their book in a workbook or learning format. If you don’t own the publishing rights to your content, you’d have to buy the rights back to accomplish this repurposing, or convince the publisher that a new edition is needed (a harrowing feat). Repurposing can include audiobooks and movie rights as well. Have dreams of turning your book into a blockbuster some day? You’ll make more money—and will be able to choose the story’s buyer—if you own those rights. Ownership of the rights to publish in different, specific formats can sometimes be negotiated into your publishing deal.

 

 

Back of the Room Sales

Similar to varied distribution, owning your publishing rights will allow you to take full advantage of any back of the room sales opportunities. Are you a public speaker? Plan on hosting any workshops or seminars this year? Do you teach a class, or own a business? You’ll want the option of selling directly to your audience and customers. You’ll make more money, more connections, and build credibility with these sales. In most cases, the party who owns the publishing rights also owns the inventory of books. Were your publisher in charge of your rights, you’d have to buy your own books from them in order to sell at your events. Not fun.

 

 

Creative Control

One of the most important—and most overlooked—benefits of rights ownership is full creative control of your book during the publishing process. Most authors feel strongly about every detail of their work—as they should! You’ve worked hard crafting your book, why should someone be able to completely alter it without your consent? In most cases, when you own your publishing rights, you have the ultimate say in everything about your book—the direction of the editorial, design, packaging, cover copy, and more.

 

 

There is no right or wrong choice when it comes to choosing a publisher for your book. Many authors have personal, financial, or emotional reasons for choosing whom they work with, and, ultimately, it all comes down to fit.

 

Whichever publishing direction you choose to take for your own book, knowing whether or not your publisher owns your publishing rights is essential. Be sure to have a lawyer review your contract and explain the ownership clauses. Above all, take your time, make sure you feel comfortable with the contract before signing, and know what, exactly, the stipulations mean for the future of your book.  

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Sound-alikes That Make You Sound a-Stupid: Watch for Words that Sound the Same

July 20, 2006

mustard72dpi.jpgAuthors, emailers, bloggers, and writers of all kinds: are common mistakes making you look like a dum-dum? In our lovely English language, phrases sometimes take an ugly turn when sneaky homophones or sound-alikes get involved. For instance, have you ever offered to flush out an idea for someone? Unless the thought is lodged in your intestines, you should flesh out that bad boy instead. Have you ever bragged about pouring over a document? So long as you didn’t upend your water glass over it in disgust (though I’m sure you can remember reading something that bad), use pore, “to read or study attentively.” But these two examples are only cases of mistaken identity, words with similar sounds and different meanings. Once you've learned the meanings they’ll never fool you again. Sound-alikes can cause far more trouble when they invade an obscurer phrase, a metaphor that everyone knows but few understand. Below are three of the sneakiest infiltrators:

Cut the mustard
How many times have you heard someone claim that something “just doesn’t cut the muster”? The confusion comes from the similar sounds of “cut the mustard” and “pass muster.” The phrases have similarly similar meanings—to meet a standard or gain the necessary approval. But these sound-alikes are no relation to each other—each has its own origin and particular flavor.

Pass muster is a straightforward military term, in which a “muster” is an inspection of assembled troops. “Passing muster” is passing the inspection, right down to the shine on your shoes.

Cut the mustard first appeared in the O. Henry story “Cupid a la Carte” from Heart of the West (1902), in the mouth of a slightly food-obsessed traveling man who needed a restaurant that met his standards. Where “cutting” enters the picture no one’s quite sure; some suggest it’s the same sense as “a cut above” or has to do with mustard crops in some way. Mustard is definitely necessary to the meaning, though, not just a mishearing of “muster.” Mustard was a dominant condiment in turn-of-the-century America and referenced in several popular phrases. In Henry’s “The Phonograph and the Graft” from Cabbages and Kings, “the mustard in the salad dressing” is the most important element, the ingredient that gets the job done. Meanwhile, Webster's still lists one of mustard’s meanings as slang for “zest.” Personally, I prefer mithi chutney.

Toe the line
This phrase is often written “tow the line,” which would be correct if the image we were trying to elicit was more along the lines of hauling a particularly weighty rope or maybe dragging heavy things in single file. But that would be stupid, so we wouldn’t do that. The phrase “toe the line” means to behave, to conform to the rules or the standard, to follow the law of the land—often in the face of one’s express desire not to do so.

If you prefer a boring story, the saying comes from racers’ need to line up on or behind a starting line, with not even a toe over, to ensure a fair start. If you like better stories, the phrase comes from the British House of Commons, where partisans were required to stay behind lines (party lines?) when addressing their opponents—because the intuitive people who drew the lines made sure the men behind them would be more than a sword’s length apart.

Pent-up emotions, thoughts, or anger
The most common alternative form of this stock phrase is penned-up. Unique among the phrases we’re discussing here, this mistaken form does not actually change the meaning of the phrase significantly. Pent is the past participle of an obsolete verb meaning “to confine, shut up, repress.” Pen is the more familiar verb that describes what one does to animals that shouldn’t be wandering around. So pent-up emotions are restrained and held back, possibly to be dramatically released later; penned-up emotions are metaphorically corralled, possibly to escape later. The nonstandard form also raises the issue of agency: while emotions can only be pent up by the person who experiences them, anyone can pen something. But “penned” does replace the unfamiliar sound of the obsolete word with a sort of barnyard concreteness. I’ll still be using pent myself, but if you’re restraining yourself from expressing particularly cowed, pigheaded, or sheepish feelings, you might have an argument for pen.

Tip: For more on phrase origins, see the Word for Word archive, which has gems of insight on hundreds of popular sayings. If you’re more interested in correct vs. incorrect usage, see Paul Brians's Non-errors or Common Errors in English. For more tricky word pairs like those at the beginning of this article, see Melanie Spiller’s Quirky Words.

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