barnes and noble

Barnes & Noble's New Book Club

October 27, 2006

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by Aaron Hierholzer

Publisher's Weekly reported today that Barnes & Noble has launched an online book club at bookclubs.barnesandnoble.com. The online book club will allow readers to "commingle—digitally, at least—with authors."

"Barnes & Noble Book Clubs, which launched this week with author Carl Hiaasen—his next book, Nature Girl, hits November 14—as one of its first featured authors available for questions and online chatter. B&N plans to host online talks with roughly 30 authors this fall and will also have discussions, hosted by bn.com online moderators, about classics and "noteworthy titles" in a variety of categories such as personal finance and health."

"Marie Toulantis, CEO of bn.com, said the promotional opportunity for authors--which follows on the heels of the successful Barnes & Noble Recommends program, through which the giant retailer highlights one book a season to aggressively push in its stores--"meets the needs of authors who are eager to reach as broad an audience as possible."