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Big Bad Weekly Tip: National Reading Group Month is Here!

October 5, 2009

Weekly-Tip-2103October is designated as National Reading Group Month by the Women's National Book Association. The mission of National Reading Group Month is to increase public awareness of the joy and value of shared reading. Special events are being held throughout the month in each of the association's 10 chapter cities: Boston, Dallas, Detroit, Los Angeles, Nashville, New York, San Francisco, Washington, D.C., Seattle, and Charlotte, N.C. These events are open to the public, so you might consider doing some mingling with reading group members if you live in one of these cities. If you do attend, consider preparing and bringing a discussion guide for your book, as well as some free copies of the book, to hand out.

As we’ve mentioned before, reading groups can be an effective way for authors to find a readership and build word of mouth. Reading groups love author contact and will be more inclined to select your book if you offer to participate in discussions in person or via audio/video conferencing.

If you can’t attend the National Reading Group Month events, here are a few other places to find and connect with reading groups:

A 2666 Reading Group

January 13, 2009

Reading is often a solitary activity, an intimate connection between reader and physically absent author. But books, of course, also create and shape communities and cultures, and part of the pleasure of reading is discussing what one’s read with others, whether they agree with your assessments or rapidly alter them. That’s why book clubs and bibliophile friends are such valuable assets to the devoted reader.

These days, seems that everyone’s talking about Roberto Bolaño, the Chilean author whose massive, posthumously published novel, 2666, was recently released in the U.S. (in hardcover and a delicious three-volume paperback set). If you’re a Bolaño fan, you might think about catching the train of this online reading group, which has only just left the station.

So far there are 109 members, all ravenous for fresh Bolaño and ensuing online conversation. Look at their schedule to see that they’ve chunked the book over a period of eighteen weeks, with a different moderator for each week.

As a fan of Bolaño, I pretty much think this is massively awesome by default. But it’s also a great demonstration of how people organize themselves as communal readers in digital space. (For another interesting project, see if:book and Apt’s Golden Notebook site, where “invited readers” provide insight and analysis in the margins of a digital text.) If you’re an author, always keep the power of reading communities on your mind and wield it wisely. Once a critical mass of enthusiastic readers has been built and connected to each other, the power of discussion, recommendation, and word-of-mouth is virtually unstoppable.

Barnes & Noble's New Book Club

October 27, 2006

Publisher's Weekly reported today that Barnes & Noble has launched an online book club at bookclubs.barnesandnoble.com. The online book club will allow readers to "commingle—digitally, at least—with authors."

"Barnes & Noble Book Clubs, which launched this week with author Carl Hiaasen—his next book, Nature Girl, hits November 14—as one of its first featured authors available for questions and online chatter. B&N plans to host online talks with roughly 30 authors this fall and will also have discussions, hosted by bn.com online moderators, about classics and "noteworthy titles" in a variety of categories such as personal finance and health."

"Marie Toulantis, CEO of bn.com, said the promotional opportunity for authors--which follows on the heels of the successful Barnes & Noble Recommends program, through which the giant retailer highlights one book a season to aggressively push in its stores--"meets the needs of authors who are eager to reach as broad an audience as possible."

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