honeysuckle

Pantone, the authority on color and color systems, has named the color of the year for 2011--Honeysuckle! The company announces annually the color that they deem appropriate for each coming year based on the national sentiment, fashion, art and decorating trends. Turquoise was meant to sooth in 2010, but for the new year, Honeysuckle was chosen as "a brave new color for a brave new world." The executive director of the Pantone Color Institute's Leatrice Eiseman explains "In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues.”

How does this affect your book? Honeysuckle could be a trendy color to consider in the design of your marketing materials, advertisements, or book cover, and Pantone suggests that "Honeysuckle is an excellent packaging color for products that speak to something active or festive."

Not a Honeysuckle fan? Find the color that suits your personality at this site on "colorstrology."