how to use freebies

You’ve no doubt been advised at some point to use your content to market your message.  You’ve probably been told to give some away in order to get something in return, such as an email address for your newsletter.  People call this content by many names.  Extras, goodies, ancillaries, and freebies are all popular choices. 

Any author or expert working hard at developing his or her platform should have a stash of these extra good ancillary products at the ready.  (They aren’t just for giving away either!  See here.)  Below is a list of suggested items you can create, provide, and leverage for the betterment of your brand.

1. Articles:  these can be reworked chapters of your book, research your have compiled on your area of expertise, or case studies.
2. Ebooks:  you can use small chunks of your book to make small ebooks or convert the entire manuscript, not forgetting to convert previous works, too.
3. Audio downloads:  again, you can have small bits of your book in audio format or the entire thing.
4. Podcasts:  provide access to interviews or discussions with you and other relevant experts in your field.
5. Videos:  deliver mini lessons or tips in short video segments.
6. Infographics:  boil down a big amount of information into a one screen graphic.
7. Workbooks: putting your theory or strategy into practice for those ready to implement what you have taught them.
8. Apps:  create an app that shares lessons or tips that people can access anywhere, anytime.
9. Direct access: give them direct access to you for a consultation on the phone or via chat.
10. Members only access: have a special place to send people that requires special membership to access and give them any of the above once they get there.