By the beginning of 2010, you should have heard something about the multipurpose power of Twitter. Tweens can keep tabs on Miley Cyrus; huge corporations can interact with their customers; authors can get visibility with readers. But besides reaching out directly to their target audience of readers, authors can use Twitter to access communities that can be crucial to the success of their book—like booksellers. Generally passionate about their work, booksellers have a large and vocal presence on Twitter, and the Twitter-savvy author would do well to befriend them.
John Kremer has a long list of booksellers on Twitter, and Jennifer Tribe of Highspot Inc. has compiled an amazing directory of book industry people here. In addition to booksellers, Tribe’s list also includes publishers, agents, publicist, author services, and more. As you follow people you’d like to know on Twitter, remember that it’s as useful a listening tool as it is a broadcasting tool: get to know what each specific bookseller uses Twitter for, and join the conversation respectfully, waiting for a while before you start pushing your book on anyone. Once you’ve followed and gotten to know the bookselling community on Twitter, we’re pretty sure you’ll want to stick around: they’re smart, helpful, and a lot of fun.
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As the number of independent authors continues to grow, more and more writers are looking for expert advice. When everyone claims to have all the answers, how do you sort the reputable from the riff-raff? Well, the Big Bad Book Blog is a good place to start. Our Guru Who’s Who will introduce you to three experts in the field and what they’re up to now. We ask that you, our readers, contribute comments to articles like this to share your experiences with other Big Bad enthusiasts.
John Kremer is the go-to for all things book marketing related. He is the author of 1001 Ways to Market Your Books and the very useful Book Marketing Update newsletter. Kremer’s website contains enough information and resources to keep you busy reading for days.
Kremer is introducing an interesting program where you can earn a “master’s degree in book acceleration (an MBA),” where acceleration refers to growing your sales and platform. The four courses include Marketing Novels and Creating Fiction Bestsellers; Special Sales, Subsidiary Rights, and Branding; Marketing Books via the Internet; and Book Publicity and Promotion. For more on Kremer’s Book Marketing Masters Institute, click here.
Brian Jud, author of Beyond the Bookstore, just announced a new program: Book Marketing Weekly Teleseminars. The teleseminars will offer tips and strategies for special sales, publishing, and book promotion in general. The series includes guest experts and provides informative handouts and forms. Big Bad Book Blog readers get 20% off when they mention Greenleaf Book Group. For more information, check out Jud’s site. To sign up, send Brian an email or click here.
Dan Poynter’s The Self-Publishing Manual is the bible for many self-publishers. Poynter’s expertise covers all stages of publishing, from planning to writing to promoting. His website is easy to navigate and chock full of resources, articles, lists, and statistics. Poynter’s free weekly email newsletter is a must; it’s equal parts information and idea exchange.
For podcast fans, Poynter also offers Publishing Poynters Radio (PPR). Poynter hosts this program, billed as the “prime time source for self-publishing insights.” There are three episodes currently available here.
If you participate in any of these programs, come back to the BBBB and share your opinion! Leave a comment, and let our readers know how your experience rates on a scale from one to ten.