Pantone
2011 Color of the Year
December 13, 2010
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by Katie Steigman
Pantone, the authority on color and color systems, has named the color of the year for 2011--Honeysuckle! The company announces annually the color that they deem appropriate for each coming year based on the national sentiment, fashion, art and decorating trends. Turquoise was meant to sooth in 2010, but for the new year, Honeysuckle was chosen as "a brave new color for a brave new world." The executive director of the Pantone Color Institute's Leatrice Eiseman explains "In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues
.”
How does this affect your book? Honeysuckle could be a trendy color to consider in the design of your marketing materials, advertisements, or book cover, and Pantone suggests that "Honeysuckle is an excellent packaging color for products that speak to something active or festive."
Not a Honeysuckle fan? Find the color that suits your personality at this site on "colorstrology."
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Pantone: Red Hot Color for 2007
February 8, 2007
by Sheila Parr
The color experts at Pantone, the company that defines and provides exact colors to the world of visual art, just named Pantone 19-1557, Chili Pepper, as the Color of the Year for 2007—according to Leatrice Eiseman, executive director of the Pantone Color Institute, “Whether expressing danger, celebration, love, or passion, red will not be ignored.” Now that’s the kind of attitude I like to see in a color.
How do Pantone's experts choose the perfect shades for the coming season?
They scope out the hottest designs at Fashion Week, of course. To find out what the color trends for 2007 will be, check out Pantone’s Fashion Color Report (I’m truly in love with 12-1206 Silver Peony, and I think I NEED a tote in 19-2924 Hollyhock). Is it just me, or do the colors from Fall 2006 already look so six months ago?
The reason Pantone gets to forecast color trends is that its matching system is vital to designers, printers, and coloristas worldwide. The Pantone Matching System (PMS) ensures that the colors we choose for printed pieces are the same colors that come off press. Pantone has been the color authority for decades, and recently the matching system has moved off the page.
I’m talking about Pantone Paints and Interiors, a partnership between Pantone and Fine Paints of Europe. Now you can paint your bedroom in your favorite Pantone color. Their Pantone Universe signature is specifically for consumer products not related to the graphics or printing industries, like notebooks and handbags.
Pantone just keeps getting more fun. What does your birthday color say about you? Find out at www.colorstrology.com. (Personally, I’m an artist, communicator, and storyteller—you know, all that good stuff.)
Maybe it’s because I do this for a living. Maybe it’s because I want things in real life to look as bright and vibrant as they do in my head. Maybe I just love color. But whatever the reason, I’m sold. For 2007, color me PMS 19-1557.
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