video promotion

Our friends over at the book trailer blog share an insightful way for authors to use video as a promotional tool for their books, appropriately titled, "Steal This Idea."

The video just so happens to feature author Neil Gaiman, which you big bad book blog readers may recognize as a favorite of mine, and an extraordinaire at modern book promotional techniques.

Authors and publicists, share with us some of your favorite techniques for combining digital tools and marketing efforts for your books!