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Tips to Jumpstart Your Book in 2011

January 4, 2011

It’s that time of year. Time to sign up for gym memberships, to clean out cluttered spaces, and to make grandiose lists of things to-do in the New Year. All joking aside, if you want to make a real go at becoming a published author in 2011 there are a few commitments you need to make.

1. Commit to Read More

If you want to become a published author you need to know what’s selling in your genre. You should be reading the bestsellers plus the others to see what’s getting published and what’s standing out. In addition to reading in your genre you should be reading about the craft of writing and the business of publishing. The more you know the better your chances are of getting published (and not getting screwed).

2. Commit to Learning

No matter how good you are you could always be better. Take a class online or at your local writer’s group. Watch webinars, read, and attend workshops. Set aside at least 30 minutes every day to learn and improve your skill.

3. Commit to Making Friends

Writing is a lonely pursuit. Don’t work in a vacuum. Make friends with other writers and passionate readers. There is so much you can learn from them and the support they give you can help you weather the rejections and bouts of writer’s depression.

4. Commit to Marketing

Publishing is highly competitive. Everything you can do to raise your name above the crowd and get noticed will help you get a book deal and,  once the book is published, make sales. Figure out your “brand,” get involved on social media, and start networking with your readers.

5. Commit to Writing

You need to commit to writing and submitting your work several times a week. Build a solid writing practice, line out a schedule you can stick to, and hold yourself accountable. You can’t publish a book without a finished manuscript. You have to put in the work.

6. Commit to Passion

You should write because you love it. Yes its work and yes sometimes its hard, but you have to fuel your passion and drive your creativity to its limits if you want to succeed. Any gains you make mean nothing if you aren’t passionate about what you do.

Shennandoah Diaz is the President of Brass Knuckles Media, an uncensored PR & Marketing firm catering to creatives and the avant garde. Passionate about education, Diaz empowers creatives by sharing articles and teaching workshops on marketing, social media, and publishing. Learn more at www.brassknucklesmedia.com or at www.shennandoahdiaz.com.

Killer Lines: 5 Things Not To Write in Your Submission Materials

June 5, 2009

bombWe all remember the good lines. No, not good. The really killer ones. The ones you don’t ever forget, because they’ve done for your soul what delicious food does for your belly. Best of times and worst of times, one ring to rule them all, Romeo, Romeo, wherefore art thou Romeo kind of lines.

Then there are the killer lines that I’m talking about. The comments or turns-of-phrase or sentences that are hackneyed clichés or pointless ramblings, useless facts or simply don’t make any sense. Whether in your query letter, marketing materials, biography or synopsis, these five killer lines will mutilate your chances of being published. Or being taken seriously:

ONE: Creating a Genre That Does Not Exist.
You’re a writer. You think about things in new and different ways. We appreciate that. But don’t try to create your own genre. That’s not how the game works. New genres may come about, but usually as a result of reviewers and critics calling them a new genre.

Visit your local bookstore and check out how the aisles are labeled, or look inside book’s flap and see what is listed. Literary fiction. Memoir/biography. Science. Romance. Health & Beauty. New Age. Generally two, maybe three words to describe it. Notice that you do not see any of the following (unless the bookstore owner has a sense of humor):

  • A string of descriptive genres shoved together. “Dystopian sci-fi romantic comedy horror”? It may have elements of all these genres, but you need to choose the dominant genre and stick to it.
  • Fictional memoir. If it’s a memoir, it’s not fiction (as James Frey has taught us).
  • Non-fiction memoir. Refer to the above.
  • Fiction novel. A novel is, by its definition, fiction. This is a redundancy. Don’t use it.

TWO: Unrelated Ramblings About You, You, You.
Situation A. You’re a health specialist with a focus on women’s health and you’ve written a book on menopause. Great. Let us know about it. You have a platform for your book and your background will strengthen the book’s chances from a marketing and publicity point of view. It’s valid to create an author’s biography that connects you to your writing.

Situation B. You’re a health specialist with a focus on women’s health and you’ve written a fast-paced WWII thriller about a fighter pilot who ends up in the Bermuda triangle. Unless he crash-lands in the Bermuda triangle’s only hospital and has to save a woman from the brink of death due to female ailments—and this is the major element of the novel—it’s not relevant to write several paragraphs about your experiences as a health specialist, or to give us your résumé. That doesn’t make you qualified to write a WWII thriller about a fighter pilot, nor will it help in your book’s campaign.

Include information that is brief, precise, and relevant to connect you and your book.

THREE: Referring To Yourself as a Bestselling Author… When You Aren’t.
You see it all the time. Books by bestselling authors gracing the New York Times, Wall Street Journal, etc. Stephen King is a bestselling author. Stephanie Meyers is a bestselling author. Eckhart Tolle is a bestselling author (thank you, Oprah). Mr. Such-and-Such with his terribly-designed website proclaiming him to be a bestselling author and his book to be a bestseller? Probably not. If you didn’t already know it, we will check your background, and your book’s numbers. Technology (such as BookScan) is amazing like that. So if you claimed to have sold 100K, and yet your book hasn’t sold one copy on Amazon.com, we’re likely to be a little suspicious.

FOUR: A Title That Would Make Any Reader Cringe.
This probably speaks for itself. With the except of the truly witty and unique who create exceptional titles with strange and/or long names that work, most titles that are irrelevant to the book’s subject, or that explain the book’s subject for seven lines, aren’t going to cut it. Have fun, but be practical: what intrigues a reader and what makes them shake their head in confusion? This is not to say that agents and publishers will not work with you to make a title more effective. But try to make it easier on them.

FIVE: Wait, What?
Misspellings. Strange grammar. Using one word when you meant to use another. Or just plain illegibility. All of these are terrible ideas and indicators to the agent or publisher that you’ve probably put as little care into your manuscript as you have into your supplementary materials. Take the effort to make everything you send clean, professional, and not full of careless errors.

These guidelines are not by any means complete, but please consider them as you are polishing up your final materials to send out to agents and publishers. It will save us all a lot of time and trouble. And as always, best of luck!

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