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At Greenleaf Book Group, we are passionate about helping authors build their brand and grow their business. We have developed educational materials to help experts, authors, and thought leaders navigate the publishing industry, craft a brand message, and develop a strategic and effective marketing strategy.


Publishing and Branding Resources

Authority-Based Marketing

More than ever, media messages and advertising are clogging consumers’ radios, television sets, mailboxes, newspaper and magazine pages, and computer screens. This white paper explores how to cut through the clutter by employing authority-based marketing.


What Publishers Want

This guide serves as a tool to familiarize aspiring authors with the key elements publishers look for when evaluating a potential project.


What Are My Publishing Options?

There are many publishing options available to authors. Which option is best depends on the author’s goals, genre, and resources. This paper outlines the publishing options and establishes criteria for authors to judge which option is best for them.


How to Publish a Book

Most professionals know that a book is a key element to building a reputation as an expert, but what they don’t know is how to write and publish a book. This guide explores the elements of a book proposal, ghost writing, other editorial services, understanding your publishing options, and how to determine which option is best for you.


Elements of a Nonfiction Book Proposal

A nonfiction book proposal is the key document that allows an agent or publisher to determine the viability of a project. This white paper outlines the basic elements of a nonfiction book proposal including content, market information, competitive titles, and author platform.


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