What Greenleaf's Authors are Saying | Case Studies/Testimonials

After years of consulting and teaching his strategies for predictable success, Les McKeown decided it was time to put his teachings down on paper. However, the success he achieved with his book was far from predictable.

After years of trying to get her mystery/thriller series published through traditional routes, author Sandra Brannan took a different approach. Put off by self-publishing but still interested in many of the benefits a traditional house offers, Brannan found the best of both worlds in the publishing model of Greenleaf Book Group. This case study chronicles Brannan’s attempts to publish through traditional methods and her success with a non-traditional publisher.

Consultant Rich Horwath recognized a need for a book that would act as a roadmap to guide managers in elevating their focus from day-to-day tactical thinking to the big-picture insights of strategic thinking. Writing the book was one thing; getting it into the hands of potential clients and managers who could truly benefit from his knowledge and experience was another. This case study looks at how Horwath solved his book distribution problems, and how he used the book to catapult him to the upper echelon of professionalism, label himself as a thought-leader on strategic thinking, and secure significant growth in his consulting and speaking business.

As a marketing consultant and business owner, Mary Lou Quinlan utilized book publishing to build her brand and connect with her audience. After publishing two books with traditional New York houses, she turned to Greenleaf Book Group and their innovative model to help her further strengthen her brand. Intrigued by the control, quality, and distribution power offered by this independent publisher, Quinlan discusses her experience with Greenleaf and explains how her book has helped her boost her business and her speaking career.

Scott Klososky had an idea for a book—a culmination of several experts’ knowledge and insight—that would utilize emerging technologies and crowdsourcing to create a collaborative project. After researching his options, he decided that the best way to get his project from idea to retail store was to partner with a publisher whose flexible model and author-centric approach allowed him to create the project he wanted while utilizing the knowledge and experience of some of the publishing industry’s best experts.

Business relationship expert Ed Wallace knows what it takes to create profitable relationships that last. So when he chose Greenleaf Book Group as his publisher, Wallace embraced the company’s collaborative approach and interest in his goals and projects as the basis for a successful partnership. In the process of releasing his book, Business Relationships That Last, the impact of his partnership with Greenleaf has been tremendous.

Insurance professional Tony Steuer saw a need for an unbiased and informative consumer guide to the confusing world of life insurance. Driven by his desire to help people, Steuer originally launched his book through a print-on-demand, or POD, platform with limited retail distribution. Less than satisfied with the results, Steuer looked to alternative models. What he found was a partner who not only believed in his project, but who also helped him take it to levels he never dreamed of.

As a lifelong entrepreneur and businesswoman, Susan Spencer knew what she wanted when it came to writing her book. Discouraged by the complicated and often impenetrable routes to traditional publishing, Spencer came to Greenleaf Book Group for its unique business model and excellent reputation. She knew Greenleaf would provide her with top-notch publishing and distribution services but found they offered her something else as well—a professionally developed website ready and running in two weeks’ time. Spencer explains Greenleaf’s contribution to her website and why she placed the development in Greenleaf’s hands.