Quick Nav

Complete line of book editorial services. | Editorial

Greenleaf's production department gives independent authors the ability to create books that match or beat the quality of those generated by the major publishing houses, so writers can retain the rights to their work without sacrificing editorial, design, and printing excellence.

When Greenleaf accepts a new title for publication under one of its imprints, the manuscript first goes to our editorial department for analysis. This process begins with editorial feedback based on a professional editor’s thorough examination of the manuscript. After we discuss the feedback and our recommendations with the author, the project is submitted to production to begin the publication process. We build a production schedule that outlines all major points on the project’s timeline, and then we begin the editorial process, compliance, and design work. Our production and editorial departments can take you from the point of idea conception to the moment you hold the first copy of your book in your hands.

The production division also functions like a trade association: we use our volume business to negotiate better prices, and we select the best vendors for your needs based on years of experience with the highest-quality professionals and printers in the industry. The result: you save time, money, and stress—and produce a more competitive book.

Each book’s specific needs are considered when building publication plans, and only the most appropriate services are scheduled for each project. Following is an outline of Greenleaf ’s comprehensive production and editorial service portfolio.

EDITORIAL DEVELOPMENT

Typically, editing is the first stage of the production process. Greenleaf ’s editorial services include project development, ghostwriting, multiple stages of editing, and indexing. As part of the editorial process, we also work with authors on title selection and cover copy. Fees for editorial work are based on your needs as determined during the editorial analysis; they are generally structured according to the number of hours required to complete your project.

Project Development

The editorial team’s work may begin early in the publication process with project development—clarifying the market demand for your content and helping you present and package it to create the greatest consumer appeal. Project development is a collaborative process that starts with analysis of the core idea for a book from a market and audience perspective. We then work with the author to create a strong structure and outline for the content and then offer guidance as the author writes the manuscript or reworks existing content. The goal is to eliminate the vacuum that many authors feel during the writing process and help you create the best possible book right from the start.

Ghostwriting

The greatest strength of any book is its content—its usefulness, its educational value, or its entertainment value. Some authors have unique, marketable content, but lack the time or inclination to write a complete book. Enter the ghostwriter. Greenleaf offers ghostwriting services to authors who express a need or desire for help with the writing process. A ghostwriter’s primary responsibility is to effectively communicate the author’s content while also capturing the author’s voice and style. We work to pair authors with the best writers, based on writing style, familiarity with content, and personality. The ghostwriting process is a gradual one, beginning with idea development and creation of a detailed outline. The author is involved all along the way, providing content, guidance, and feedback.

Editing

Even if previously published with a major house, few authors have experience with the extensive processes and standard style guidelines used by the top publishers to produce the refined quality of content that distinguishes their work from others. Greenleaf ’s editorial division was structured to support the same quality standards as the major publishers, and to offer independent authors a professional, thorough editorial process. The four types of editing provided by Greenleaf include:
  • Developmental editing: high-level directional editing that may include developing a cohesive theme or market position, adding new content or new writing to support current content, and rewriting, restructuring, or reorganizing current content
  • Substantive editing: comprehensive editing that involves structural and organizational changes and substantial improvements to the quality of prose and style
  • Copyediting: thorough editing of prose for optimal sentence structure and proper grammar, usage, and punctuation
  • Proofreading: corrections to grammar, punctuation, spelling, and page layout mistakes

Indexing

Many nonfiction books need a clear, user-friendly index. Greenleaf Book Group creates comprehensive, accurate indexes to ensure a competitive, high-quality product.

Cover Copy Development

Publishers use cover copy not only to describe the book, but also to close the sale with potential readers. To present a book to the market in a compelling, audience-oriented way, Greenleaf ’s editors work closely with our authors to develop the most effective cover copy, including titles, subtitles, taglines, flap copy, back cover copy, and certain promotional copy.

CONTENT REPURPOSING

At Greenleaf, we strive to provide our authors with cutting edge publishing opportunities. With the growth of digital technologies, an author’s greatest asset is his or her content—and that content can be used to position the author, to build a platform, to support a brand, and to achieve any other goals the author might have. To help authors repurpose their content for different environments and media, we off er two primary services:

Content chunking: The purpose of content chunking is to identify “chunks” of content within a manuscript that could be repurposed, particularly in online formats. We identify a number of short discussions that could be used as a blog posting, as the basis for a syndicated article, as a comment on somebody else’s blog, etc. We also identify short, powerful statements that the author could use as Twitter posts (tweets) to help build momentum for the author’s brand and the book.

Ancillary products: The editors at Greenleaf book group have both writing and educational content development experience. We can help you develop ancillary materials, such as seminar or workshop workbooks, to support the book and any personal or business goals.

© 2014 Greenleaf Book Group, LLC. All Rights Reserved | Privacy Policy | Terms of Use