Book Creation

Writing Tips

Why You Should Write a Business Book

When it comes to branding and marketing, it may feel like social media and online content are the only ways to grow your brand and reach new audiences. While these are vital components to a strong growth strategy, there’s one area you may have overlooked: writing a book.

If you’re a subject matter expert, you should absolutely be looking into distilling your expertise into a book. Whether you’re documenting your own success story in hopes of inspiring others, or offering advice for clients or other leaders like you, a book can be the key to revamping your marketing plan. Combine your book with a strategic launch plan and you’ve got yourself an invaluable tool to build your thought leadership and grow your personal and corporate brand.

Titling Best Practices: How to Reel Readers in with Book Titles That Are Optimized for the Web

The prospect of titling your book can be daunting. Surely, if you could have distilled the entire message of your book into one short catchphrase, you wouldn’t have spent the last couple of years writing 100,000+ words about it!

That’s why it’s important to use a guide when creating a title and subtitle for your book. Here are tips from our titling experts on how to create a title that garners readers and sells.

Where to Publish Poetry and Short-Form Content

So you write poetry, or plays, or short stories, and now you’re wondering how to go about getting your work into the world. Publishing short-form content is more about finding your people than a scatter shot across the industry. The right fit depends on your subject matter, medium, and goals. If you want to publish one piece at a time and build up your following, literary magazines, personal websites, and social media are all versatile, accessible ways to get your foot in the door. If you are ready to publish a complete book of short-form content, small presses can help with the heavy lifting of production and marketing.

The Art of the Memoir

Are you someone with an interesting personal story to tell? Do your experiences offer others a new or unusual perspective? Have you collected anecdotes from work and life that you feel could be of particular value or provide insight to people? If so, you might have a memoir to write.

Turning Blog Content into a Book

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Bloggers make great candidates for book writers. They already have a wealth of content to draw from, know who their audience is, and more often than not, already have a platform. So for bloggers who have built a loyal following in their industry, a book may be the next logical step.

Tips for Completing Your First Draft

Any author will tell you: Writing is a long and arduous process. After you have brainstormed ideas for your subject matter and then completed your detailed outline, it’s time to begin your prose. You know what you planned to talk about, and you want your articulation, punctuation, rhythm, and descriptions to be perfect. But this can be intimidating. You might find yourself writing and rewriting your first chapter or even your first few paragraphs over and over again. You might find yourself stuck.