(available to Greenleaf authors and experts not published by Greenleaf)
To learn more about our platform development services, contact us here.
For experts, growing the reach of one’s platform is critical to monetizing knowledge—whether that monetization is through a book, consulting services, speaking, information products or some combination of the above.
A “platform” is, put most simply, the existing base of people you can reach who have an interest in your message. These people most likely consider you an expert in your field. With thousands of books published every day and countless other thought leaders, spokespeople, and “talking heads” competing for attention, a well-built platform is key to confirming expertise and winning an audience’s attention.
Greenleaf Book Group’s platform development program combines targeted market research with actionable components to increase visibility and credibility. Many of our platform-related content initiatives are integrated into the editorial process, saving the author countless additional expenses later in the process and deepening the editorial experience. For example, during the content chunking process, our editorial team identifies approximately 10-15 standalone, audience-appropriate blog articles and 50+ tweets in a typical non-fiction manuscript. This efficiency saves time and money down the road and ensures the author arrives at publication with an arsenal of content to use in support of the book’s promotion.
Platform development programs are customized to suit each client’s audience type and specific goals through a strategy built from a broad range of services, including:
- Author/expert identity and positioning (bios, tag lines, titles, mission statement, etc)
- Integrated brand strategy
- Print and online product development (ancillary products)
- Social media and content building campaigns
- Testimonial and endorsement outreach
- Presentation writing and design
- Website, video and mobile applications
- Customized creative and viral campaigns
It’s important to note that platform development is not the same as publicity: platform focuses primarily on growing the author’s brand and audience, while publicity generally focuses on promoting a product or service launch.
Once Greenleaf’s platform development team has a thorough understanding of the client’s baseline position and objectives, they will recommend a strategy built from a combination of one-time and recurring services to meet the client’s needs.