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The Last Link

Closing the Gap That Is Sabotaging Your Business

Crawford, Gregg

New York Times bestseller!In The Last Link, Gregg Crawford, CEO of the multinational performance-improvement firm BayGroup International, exposes the money pit that impotent strategies create. For over twenty-five years, he's worked with major global companies to help them function better. In that time, he's found countless companies spending millions of dollars to develop and disseminate a strategy they believe will lead them to corporate growth, strong profits, and secure margins. Companies hope such plans will emphasize their competitive advantages and garner approval from Wall Street, but often they become expensive bookends, never used or looked at beyond the planning process. The Last Link offers hard-hitting practical advice and a watertight implementation process to move the numbers in the right direction--by linking strategy with sales.

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