Six Tires, No Plan

No one who charted Bruce Halle’s early years would predict that the poor kid from New Hampshire might achieve greatness as an adult. Challenged in school and growing up in a struggling family, Halle looked like every other kid who would leave high school in the

1940s and disappear into a factory. Instead, Halle created one of America’s most respected companies, rising to join the Forbes magazine list of the four hundred richest Americans and serve as the role model for the ordinary Joes who seek out success at Discount Tire Company.

Six Tires, No Plan maps Halle’s journey out of poverty and failure and reveals the deceptively simple values that drive success—for him, his company, and his thousands of employees. Key among those principles is Halle’s commitment to passing on his good fortune to the employees who serve his customers every day. This is Halle’s true passion, and paying it forward to the ordinary guy is a cornerstone of Discount Tire’s ongoing success. His story offers a map worth following in both career and life.