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Will Work for Shoes
The Business Behind Red Carpet Product Placement

Through a combination of star-studded stories and practical tips, Susan J. Ashbrook shows readers how placing product with celebrities—on the red carpet, on screens, or on the web—is a glamorous fast-track to brand recognition and sales.

• Specific, creative ideas for carrying out celebrity marketing. With a focus on fashion and accessories, Susan J. Ashbrook offers a wealth of helpful strategies that companies and brands can use to capitalize on the consumer influence of celebrities—most of which are applicable to almost any type of product. She explains how to get the product to the star, prepare for the publicity, and— most importantly—get valuable products back from celebs.

• Numerous celebrity examples and photos, and interviews with top names in fashion design and marketing. A-list celebrities appear on almost every page as the author recounts the wild successes and, sometimes, disappointing failures that are part of marketing on the red carpet, fleshed out by illustrative celebrity and product photos. Readers will recognize the top-tier designers and stylists (Kenneth Cole, Phillip Bloch, Georges Chakra, etc.), many of whom were interviewed for the book.

• A pioneer in the field of celebrity marketing. As one of the first people to recognize the immense opportunity of celebrity marketng, Susan J. Ashbrook is the perfect person to deliver this message. Her extensive experience with celebrities, stylists, designers, plus her deep knowledge of product placement and the history of her industry, enable her to give insightful and field-tested advice to readers.

9/1/2011
Media Type:   hardcover
US $22.95
ISBN-13:   978-1-60832-144-5
Page Count:   224
Trim:   6 x 9
Published By Greenleaf Book Group
Business_and_Economics

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