Don't F**k It Up
How Founders and Their Successors Can Avoid the Clichés That Inhibit Growth
In Don’t F**k It Up: How Founders and Their Successors Can Avoid the Cliches That Inhibit Growth, author and chief executive Les Trachtman offers his expertise on the most effective ways to run a successful company. In his direct, no-nonsense approach, Trachtman shares how making hard decisions should not be taken lightly. The author shows how seemingly harmless comments, such as “get it right” and “be careful” can have a detrimental effect on a company’s bottom line by conveying that such imperative ingredients as risk and innovation are things to be avoided.