Expert Branding

Audience Building

The Key to Social Media Success: Authenticity

Keeping your social media profiles true to yourself while also representing your brand and/or book is a difficult balance to strike. Instagram, Facebook, Twitter, LinkedIn, and TikTok are full to the brim with people and businesses, most delivering daily doses of self-promotion to the masses. So how can you differentiate yourself from the thousands of other voices in this online cacophony? How can you build trust and loyalty with your followers that results in them purchasing your book? The answer is deceptively simple: be authentic.

Preparing Your Online Presence for Media Attention

Congratulations! Your book publication date is on its way. You’re probably excited about sharing your big idea with the world, yet you might be wondering what you can do to help stand out online and attract opportunities. An undertaking like this might sound overwhelming, but there are simple things you can do to spruce up your online presence and make your online searchability ideal for anyone wanting to contact you.

Podcasting for Experts

As a thought leader who has published a book to share your ideas with the world (or as someone who is considering doing so), you already recognize the enormous value that informing and engaging your audience can have in establishing, reinforcing, and expanding the public’s perception of your expertise. If you already have a book available in the marketplace, you are likely looking for ways to reach new audiences, and deepen your connection with the people who already know you.