Book Marketing

How to Turn Your Book into a Year’s Worth of Content

Many authors struggle with blogging and social media. Even when they understand why it’s valuable for their brand and audience, they struggle to come up with ideas, create content, and find the time to post that content.

The good news is that if you have a book, you’ve already done the hard work and have a full year’s worth of content at your fingertips.

Excerpt: Maintain Your Audience After Launch

The launch of a book, or any product, can earn a lot of attention from the media, industry colleagues, and the public in general. Debut launches done right are sexy and full of potential, bringing with them opportunities for feature stories, author profiles, “ones to watch” lists, and so on.

After the shiny launch veneer has worn off, how do you remain on the radar of the influencers who can help your brand grow?