Book Marketing

The Ultimate Guide to Promoting Your Book Ahead of Publication

Seeding Content, Priming Your Audience, and Strategically Marketing Your Book Ahead of Publication

Congratulations! You’re just starting to get out of the weeds of the editing and design process, and you’re beginning to think about book promotion. At this point, the realization that your ideas and thoughts are actually going to be bound in a book and in the hands of readers in just a few months may terrify you, excite you, or maybe a bit of both. It’s important to start using that energy to catapult you into the book promotion mindset. But how early is too early when it comes to book promotion? And how do you actually promote an unpublished book? The Greenleaf marketing team has put together a comprehensive timeline to help guide you through the months leading up to your book launch.

Your Audiobook Needs Marketing Too

Photo by Distingué CiDDiQi on Unsplash

With the growth in podcast popularity and consumers growing desire for new ways to consume media, the demand for audiobooks is soaring. According to the Audio Publishers Association, audiobook sales generated $1.8 billion in the US in 2022. This marks the eleventh year in a row the format has seen double-digit sales growth.

With this spike comes demand for more audiobooks, and with more audiobooks comes increased competition for readers' attention. This means in order to get your audiobook in front of the right audience, you need to break through the noise—and the best way to do this is by marketing and promoting the audio version of your book.

The following are ten ways to ensure readers know they have the option to listen to your book as well:

Seven Free Ways to Promote Your Book on Social Media

Social media platforms offer fantastic opportunities for authors to connect with readers, increase book visibility, and generate buzz. While paid advertising can be effective, not all authors have the budget for it. Thankfully, there are plenty of free ways to promote your book online. Below are seven strategies to help you effectively harness the power of social media without spending a dime.