With the new year rapidly approaching, the Greenleaf Book Group marketing, digital media outreach, and branding teams share the trends they predict will have the greatest impact on the book marketing landscape in 2024.
With the new year just around the corner, the Greenleaf Book Group marketing and branding team discusses the trends they predict will dominate the marketing landscape in 2023.
Ideas for Generating Content When You Think You’re Out of Content
Creating content for your blog, newsletter, multiple social media channels, clients, and more can be challenging, but just when you think there’s nothing left to say, there’s always more to be said.
Print on Demand publishing (POD) provides authors with great speed to market and reduced overhead costs without sacrificing quality. If your book is being published as print on demand, the following guide provides a useful overview of the timeline to publication, execution of distribution and marketing initiatives, and the best ways that you can support your book launch.
You’ve likely heard a publicist talk about a press kit, but what about a speaker press kit? Both are effective and professional ways to market yourself to specific audiences, and knowing the differences between the two can help you tailor your outreach and could result in more media coverage and speaking engagements.
Today’s media is highly engaged online creating a myriad of ways to connect with target contacts and disseminate information digitally. There is, however, a method that remains preferred among journalists when receiving formal, newsworthy information. That is the tried-and-true press release. Press releases are short, compelling official statements that cover major details or company announcements and work to pique the interest of a journalist or media outlet. They communicate your message more effectively and provide greater detail and insights than a social media post or blog.
For authors, the goal of a press release is to gain media attention and coverage that highlights thought leadership platforms and written work. With this tool, authors have two options for distributing their information––traditional outreach and wire distribution.
Many authors struggle with blogging and social media. Even when they understand why it’s valuable for their brand and audience, they struggle to come up with ideas, create content, and find the time to post that content.
The good news is that if you have a book, you’ve already done the hard work and have a full year’s worth of content at your fingertips.