Book Marketing

Content Creation

How To Promote Your Print on Demand Book

Photo by JJ Ying on Unsplash

Print on Demand publishing (POD) provides authors with great speed to market and reduced overhead costs without sacrificing quality. If your book is being published as print on demand, the following guide provides a useful overview of the timeline to publication, execution of distribution and marketing initiatives, and the best ways that you can support your book launch.

What’s the Deal with Wire Services? (And When You Should Use One)

Today’s media is highly engaged online creating a myriad of ways to connect with target contacts and disseminate information digitally. There is, however, a method that remains preferred among journalists when receiving formal, newsworthy information. That is the tried-and-true press release. Press releases are short, compelling official statements that cover major details or company announcements and work to pique the interest of a journalist or media outlet. They communicate your message more effectively and provide greater detail and insights than a social media post or blog.

For authors, the goal of a press release is to gain media attention and coverage that highlights thought leadership platforms and written work. With this tool, authors have two options for distributing their information––traditional outreach and wire distribution.

How to Turn Your Book into a Year’s Worth of Content

Many authors struggle with blogging and social media. Even when they understand why it’s valuable for their brand and audience, they struggle to come up with ideas, create content, and find the time to post that content.

The good news is that if you have a book, you’ve already done the hard work and have a full year’s worth of content at your fingertips.