With the new year rapidly approaching, the Greenleaf Book Group marketing, digital media outreach, and branding teams share the trends they predict will have the greatest impact on the book marketing landscape in 2024.
Your book tells your story. Whether it's a fantasy novel that speaks to real world issues, a self-help title to improve readers’ lives, or a guide to building and growing a business, you’ve put it all down on paper for the world to see. But reviewers, guest bookers, and journalists don’t have time to look over a 300 page manuscript.
With the new year just around the corner, the Greenleaf Book Group marketing and branding team discusses the trends they predict will dominate the marketing landscape in 2023.
Whether you just intrinsically know you need to be more engaged on social media to support your creative efforts or you have a strategy plan in hand that you now need to execute, taking that next step can be daunting. Some authors and experts elect to handle this role themselves, while others opt to enlist external support to get the job done. Both options have merit – as long as what is put out into the world is truly reflective of you, your voice, and your brand.
Congratulations! Winning a book award is no small feat. Thousands of titles are submitted yearly for various award programs. If your book is selected as a winner or finalist for a book award, don’t be afraid to celebrate it! Below are a few ways you can promote your book’s award recognition.
You’ve likely heard a publicist talk about a press kit, but what about a speaker press kit? Both are effective and professional ways to market yourself to specific audiences, and knowing the differences between the two can help you tailor your outreach and could result in more media coverage and speaking engagements.
Photo Credit: Omar Flores, Unsplash
As an expert, you’ve spent years building your network. From newsletter subscribers and social media followers to clients and professional connections, you’ve engaged, offered value, and built relationships. When it comes time to publish your book, your network is the single most valuable promotional tool at your disposal. If you can effectively harness their influence and support, you can achieve a stellar launch and sustain your book sales for the long-term.
During times of crisis, it can be difficult to navigate messaging for your brand. How can you promote yourself and your work when there are bigger things happening around you? (And there will always be bigger things happening around you.) Below are some ways you can continue to engage with your audience during stressful times.
