With the new year rapidly approaching, the Greenleaf Book Group marketing, digital media outreach, and branding teams share the trends they predict will have the greatest impact on the book marketing landscape in 2024.
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With the growth in podcast popularity and consumers growing desire for new ways to consume media, the demand for audiobooks is soaring. According to the Audio Publishers Association, audiobook sales generated $1.8 billion in the US in 2022. This marks the eleventh year in a row the format has seen double-digit sales growth.
With this spike comes demand for more audiobooks, and with more audiobooks comes increased competition for readers' attention. This means in order to get your audiobook in front of the right audience, you need to break through the noise—and the best way to do this is by marketing and promoting the audio version of your book.
The following are ten ways to ensure readers know they have the option to listen to your book as well:
Think TikTok and Instagram are only for sharing trending dances and carefully curated photos of your family, pets, and food experiments? Think again.
Social media platforms offer fantastic opportunities for authors to connect with readers, increase book visibility, and generate buzz. While paid advertising can be effective, not all authors have the budget for it. Thankfully, there are plenty of free ways to promote your book online. Below are seven strategies to help you effectively harness the power of social media without spending a dime.
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In the world of books, nothing is more valuable than word-of-mouth marketing. While there are many strategies to foster buzz for your book on and offline, getting your book into the hands of new readers remains the ultimate goal. To reach those new readers, giving your book away should be a key element of your marketing strategy.
A new year brings new ideas, new goals, and newfound motivation to revitalize your book marketing efforts and engage new readers. To help you get started, here are 12 ways, one for each month, to promote your book in 2023.
With the new year just around the corner, the Greenleaf Book Group marketing and branding team discusses the trends they predict will dominate the marketing landscape in 2023.
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Congratulations! You’ve poured your heart and soul into creating your book. Now the question becomes, how do you tell the world about it? Earned media coverage can significantly impact sales, establish your authority as an author and thought leader, and amplify the message you set out to share by writing your book in the first place. Crafting a personal, professional, and precise pitch is the first step in securing coverage.
