Book Marketing

Audience Building

List Building 101: How to Make Your Newsletter Grow

You know that having a newsletter is an important component of your platform and that the list you send your newsletter to is invaluable to you. (If you don’t, check out our article on newsletters here.) What may not be so clear is how you can continue to grow that list over time. Below are some strategies to help you do just that.

Provide really valuable content in an engaging way

Above all other strategies, valuable content creation is king. If you are giving your readers useful, relevant, timely information that they can really use, your newsletter will be valuable and it will be shared with others. Word of mouth and forwards are your greatest ally in trying to achieve a bigger newsletter list.

Build Your List: Newsletters as an Author Platform Building Tool

One critical component to building your author platform is to create and maintain a regular newsletter. Speaking directly to those who are interested in what you have to say on a regular basis with relevant and compelling content will bring you some great marketing and conversion opportunities now and well into the future.

First, we will discuss why you need a newsletter in the first place. Then, we’ll get into the finer details of ways it can work for you and how it can be most effectively distributed.

How to Keep Your eNewsletter Out of the Trash

In this day and age of hyperinteractive media and communication, it is essential to maintain routine contact with your readers and clients. There is nothing like personal contact, but let’s face it, communicating via e-mail is often a preferable way to correspond. E-mail allows us to be clear and concise, saving us lots of time. It also lets us edit what we say before sending and customize our message so that it is attractive and attention grabbing. An eNewsletter is just what the doctor ordered!

It’s great to know that your newsletter subscribers actually want to read what you send out. They have chosen to receive your daily, weekly, or monthly updates. So treat them nice and offer them something of value.