Book Marketing

Book Sales

Bring the Best of 2021 to Your 2022 Book Marketing

Photo by Jess Bailey on Unsplash

The new year brings personal reflection and thoughtful resolution-building. Your book marketing campaign deserves that same intentional review. Greenleaf’s Marketing Strategists (with more than thirty years of combined marketing experience!) reviewed the most successful book marketing campaigns of 2021 and below are our most popular, results-driven initiatives from this year that should make your marketing to-do list in 2022.

How to Sell Your Book Online: Insider’s Edition

What are the three keys to building a strong online sales strategy?

Discoverability. Awareness. Action.

There are a multitude of ways to promote your book online. A strong foundation for your book marketing campaign should include tactics to promote discoverability, awareness, and action. Build discoverability by optimizing your book to ensure that readers are able to find it. Create awareness by building conversation, buzz, and reviews for your book. And, finally drive action that encourages readers to buy your book.