Book Marketing

Marketing Strategy

How to Connect with Influencers to Market Your Book

Just like knowing the right people in business can help you reach your professional goals, having the right people support your book is invaluable to building awareness and credibility. But how do you get influencers to share your book with their followers, peers, and other potential readers? Here are a few tips for connecting with influencers to help publicize your book.

Securing Consumer Reviews

So, you’ve finally got your printed book in your hands after months (if not years) of painstakingly pouring yourself into it. Want people to like your work and give it positive reviews, but aren’t sure how to go about getting them? Here are a few key tips for getting readers to review your book.

Securing Endorsements

While technological advances has made publishing a book easier, it also means that selling a book is harder. Increased competition means that it is more important than ever to make sure that your book stands out to both the bookstores who may consider stocking it on their shelves and consumers looking for their next read.

Using Social Media to Market Your Brand

With over 890 million users on Facebook and 280 million users on Twitter, authors have the unique opportunity to create a platform and generate buzz for their book by accessing an engaged and passionate demographic of readers. As social media continues to evolve and new platforms are introduced, it can be daunting to figure out which social channels you should adopt to develop your brand. We give an overview of the current social media landscape and recommend the following points be taken into consideration for authors entering the digital social space.

List Building 101: How to Make Your Newsletter Grow

You know that having a newsletter is an important component of your platform and that the list you send your newsletter to is invaluable to you. (If you don’t, check out our article on newsletters here.) What may not be so clear is how you can continue to grow that list over time. Below are some strategies to help you do just that.

Provide really valuable content in an engaging way

Above all other strategies, valuable content creation is king. If you are giving your readers useful, relevant, timely information that they can really use, your newsletter will be valuable and it will be shared with others. Word of mouth and forwards are your greatest ally in trying to achieve a bigger newsletter list.